Best Brand Asset Management (BAM) Software in Europe
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Compare the Top Brand Asset Management (BAM) Software in Europe as of November 2025
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What is Brand Asset Management (BAM) Software in Europe?
Brand asset management (BAM) software is software that helps organizations store, organize, and distribute their brand-related assets, such as logos, images, videos, templates, and guidelines. It ensures consistency across all marketing and branding efforts by providing centralized access to approved and up-to-date materials. The software typically includes features for version control, user permissions, and metadata tagging, enabling teams to locate and manage assets efficiently. By streamlining collaboration and maintaining brand integrity, it reduces the risk of outdated or incorrect materials being used in campaigns. Additionally, many solutions offer integrations with design tools and marketing platforms, further enhancing productivity and operational efficiency. Compare and read user reviews of the best Brand Asset Management (BAM) software in Europe currently available using the table below. This list is updated regularly.
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1
Papirfly
Papirfly
Papirfly is a SaaS leader in Digital Asset Management (DAM) and on-brand, template-based content creation. Our suite of solutions empowers global brands to organize, showcase, create, and integrate digital assets across every channel—from video and social to print. Serving over 1 million users across more than 1,500 of the world’s most recognized brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps organizations achieve brand consistency and creative efficiency at scale. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group has expanded to include Papirfly, Keepeek, Brandpad, and Adgistics—uniting decades of innovation under one vision: enabling every team to bring their brand to life, everywhere. -
2
Air
Air.inc
Centralize your team's content in a workspace that's organized, versioned, and easy to share. Sure, Air stores your content. But it also has smart search, guest permissions, custom layouts, version tracking, and hassle-free sharing that makes every part of the creative process easier and more enjoyable. Stop hiding your assets in folders and zip files. Plan social media posts, create lightweight presentations, and organize your content in a workspace that reflects your brand. Navigate your workspace like a search engine. Built-in features like image recognition and smart tags enable anyone on your team to jump in and locate assets all by themselves. Now the only painful part of the feedback cycle is the feedback. Create public boards and allow guests to upload directly into your workspace. Leave comments, have discussions, and make selects with context. Track new changes and clearly identify the latest asset version.Starting Price: $250 per month -
3
4ALLPORTAL
4ALLPORTAL GmbH
Unlock the full potential of your product data with 4ALLPORTAL, a scalable, modular platform that seamlessly integrates PIM and DAM to meet the dynamic needs of marketing teams across industries. Whether you choose On-Prem or Cloud, we offer the flexibility to match your unique business requirements. Centralize all assets – images, videos, documents, and product information – for unmatched consistency Update once, publish everywhere – ensure your product content is automatically synchronized across websites, online stores, and marketplaces Scale with ease – adapt and expand the platform as your business grows and evolves We don’t just provide software – we provide a team dedicated to optimizing your workflows and driving results. With 4ALLPORTAL, you get personalized support at every step. Tell us your requirements in a short consultation now!">
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4
Filecamp
Filecamp
Filecamp is a cloud-based Digital Asset Management system that allows marketing professionals to organize, share, tag, and distribute their digital assets. All from their own custom-branded, password-protected, easy-to-use, space in the cloud. Filecamp is used by over 1,600 brands from more than 60 countries around the world. Thousands of brand managers, marketers, and creatives from global organizations like The Wall Street Journal, Unilever, FSC, and Lego use Filecamp to organize company files; review, comment and approve projects in real-time; distribute brand materials, and make the right content available to others at the click of a button. Even small companies and freelancers are using Filecamp to share files and collaborate with their clients and partners.Starting Price: $29.00/month (unlimited users) -
5
Pickit
Pickit
Pickit aims to be the smartest, simplest DAM platform on the planet, making it easier than ever to source, store, share, organize, and optimize digital assets. Statistically, 70% of digital assets are underused or never used, making most content creation a waste of time. And dollars. Common causes are scattered files, multiple storage systems, and complicated DAMs nobody wants to use. Pickit solves that with a single source of truth for all your visual assets, documents, templates, and guidelines, all integrated with your favorite applications. Pickit Enterprise includes: - Media Asset Management - Document Management - Brand Management - License Management - Insights Dashboard - Content Creation - Pickit Family™ multi-brand - Pickit Boards™ - Pickit Transfer™ - External Sharing & Collaboration - Organization Access & SSO - User Management - Media Markets - Pickit Stock™ - Pickit Academy™ - Plug & Play Integrations - Pickit API DAM smart. DAM simple.™Starting Price: $45000 -
6
Bynder
Bynder
Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, we are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses. -
7
Acquia DAM (Widen)
Acquia
Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Sync content across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies use Acquia DAM to build a unique 360º view of their product content. It displays product associations and cascades parent level values to variants. Quick start implementation gets you up and running in two weeks. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP). -
8
Orange Logic OrangeDAM
Orange Logic
For ambitious content creators in growing enterprises, Orange Logic provides a powerful digital asset management platform to increase control, creativity and commercial advantage. Our infinitely scalable, user-friendly DAM solution streamlines content workflows, automates manual processes and removes roadblocks from remote collaboration. Orange Logic's dedication to flexibility and useability has created a highly intuitive experience designed to meet and exceed every departmental need, maximizing company-wide user adoption and unlocking workflow efficiencies at scale. Learn why Fortune 500, Financial, Healthcare, Education, Marketing, Manufacturing, Media & Entertainment companies and more select and depend on Orange Logic OrangeDAM. -
9
Brandkit
Brandkit
Next generation brand and digital asset management software. Finally, all your brand content together in one place. A home for your brand, images, video, designs, stories, links and more. Brandkit 2 is a unique hybrid of brand, digital asset & content management software, with everything you need to create a shareable digital toolkit for your brand. From $99/mth for unlimited users. * Brand Portal * Digital Toolkit * Search Engine * Digital Asset Management * Content Management software * Large File Transfers * Rights managementStarting Price: $99/month -
10
Brandfolder
Smartsheet
An industry leader in Digital Asset Management software, Brandfolder delivers a platform that is as intuitive for users, as it is powerful for admins to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings. And with asset usage analytics powered by Brand Intelligence, Brandfolder provides the tools to optimize creative strategy with data-driven precision. Using proprietary AI and ML technologies, Brand Intelligence shows you who is using your assets, where they’re being used, and what your highest-performing assets are. Simplify brand asset distribution by sharing an asset, a collection of assets, or even your entire Brandfolder with robust privacy controls and user-level permissions. Brandfolder is trusted by some of the world's strongest brands, from innovative startups to Fortune 500 companies. -
11
CELUM
CELUM
Great products deserve great presentation to be champions in their respective markets. CELUM is a world-leading creator of a unique Content Supply Chain Management Software as a Service with a powerful digital asset management (DAM) system at the heart of its many capabilities. It helps brands to quickly and effectively market their products on the digital shelf with more and better content. Nearly 150 people work tirelessly in a variety of locations for hundreds of clients – among them brands like SCOTT Sports, Porsche Holding, Mammut, Drykorn, Essity, and Shop Apotheke Europe.Starting Price: €24.90 per month -
12
Pics.io
TopTechPhoto
Have all your digital assets centralized, easily accessible at any time, and simple to search and share to work productively. Find what you are looking for without relying on other people or office hours. Easily search & refine your results with the help of metadata associated with each file. Share files out to colleagues, clients, the press, or whoever else needs to see or use your files. Control access to the shared assets and customize your shared content. Aggregate every media asset into one accessible location and make them easily discoverable for any team member. Ensure the latest files, content, and design are on-brand, compliant, and up-to-date. Enjoy unlimited storage on top of your cloud storage or in your all-in-one DAM solution. Publish & share media files - individually or in bulk. Showcase your work with ready-made templates.Starting Price: $50 per month -
13
Brandgility
Brandgility
The Brandgility Brand Asset Management (BAM) platform allows organizations to easily store and share brand assets and safely empower their workforce to build sales and marketing collateral with no-code, smart templates, and powerful creative automation tools that automatically comply with brand guidelines. Brandgility is a self-service solution designed to empower your workforce to own and streamline processes with the creation and maintenance of brand assets. With simple integrations available to ensure the cloud-based solution fits seamlessly into your organization. Trusted by some of the world’s leading brands Brandgility brings Brand Asset management to the forefront.Starting Price: $40 per seat / month -
14
Showcase Workshop
Showcase Software
Showcase Workshop turns your iOS, Android, or Windows device into a powerful sales, presentation, and training toolkit. Create stunning, interactive presentations that your colleagues can download, present, and share straight from their device. Keep your content up-to-date, on brand, and ready for any remote sales presentations or screen-to-screen sharing that comes your way. - Import existing content and create engaging presentations with photos, PDF documents, links, videos, animations, and interactive forms or calculators. - Available offline — never worry about unreliable WiFi again! - Share content straight from your device — then track when how your prospects are using it. - Keep your sales team up-to-date with push notifications whenever you update a presentation. - Save on printing costs by switching to digital presentations.Starting Price: $29.00/month/user -
15
Aprimo
Aprimo
Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand. Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real-time to eliminate the work about work. Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization. Aprimo leads with strong AI and workflow capabilities, underpinned by content atomization to support the full content lifecycle - from creative effort all the way through the downstream performance. Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse. -
16
Frontify
Frontify
Frontify is a cloud-based brand management platform for creators and collaborators of brands, connecting everything (and everyone) important to the growth of your brand. With Frontify, you can centralize every image, video, logo, icon, or other brand assets in one place. You can create digital brand guidelines to organize and showcase your brand. Plus, Frontify makes it easy to streamline collaboration across teams with project workflows, design templates, and more. Start a free trial or book a personalized demo to find out why 4,000 brands work with Frontify. -
17
Filerobot
Scaleflex
Filerobot is a collaborative, scalable, and performant Digital Asset Management software. Built by Scaleflex, the Filerobot DAM helps you to: - Increase user engagement, improve SEO and boost Google rankings by optimizing and delivering high-quality media assets in the ideal format, size, and resolution with the integrated image and video optimizers - Speed up content-to-market workflows with a single-source-of-truth to store, organize, process, and deliver digital assets such as images, videos, PDFs and many other brand assets rocket fast around the world to all device types - Implement seamlessly into your existing Sylius store with pre-configurations and support functions How to implement Filerobot? - Libraries: Javascript (React, Angular, Vue) et Ruby Gem - Plugins : WordPress, Magento, Sylius, Opencart - Connectors: Kontent, Prismic, Akeneo, Zapier, Pabbly et Adobe Photoshop -
18
Brandy
Stylebase
"where is our new clients logo?", "can you please share our secondary colors?" If you live in the digital world, you probably hear these questions all the time. Many brands and agencies think tools like Google Drive and Dropbox are a good place to store assets. These tools are great, but not purpose built for styleguide management. You want quick and easy access when managing multiple brands, clients, and styleguides. Otherwise you'll be chasing down the same assets again and again which is super unproductive. Rather than jumping through hoops to find the assets you're looking for, Brandy offers a simple styleguide solution for brands and agencies of all sizes. Brandy is your go-to styleguide tool, packed with rich features. You can sign up free forever!Starting Price: $5 per month -
19
Ethos
Ethos
Activate your brand identity with beautiful online brand guidelines. With Ethos it's easy to create a beautiful and organized online brand guideline that becomes the single source of all brand content. Ethos is an interactive brand guideline that’s hosted online with all of your official brand files and content. From Ethos anyone using your brand can download the right files and copy the right content immediately. Ethos is the best way to allow users to easily access and reference your brand guideline whenever they need it. Without Ethos you’ll continue to have a challenging time making sure everyone is using your brand consistently and effectively. Other brand asset management platforms can become cluttered and require users to know how to search for the correct files. Ethos focuses on creating beautiful brand guidelines that can be customized and navigated easily.Starting Price: $25 per month -
20
Dash
Bright Interactive
When everything’s together, it’s easier to find. Import files straight from Drive, Dropbox or SharePoint. Use Dash to approve assets from shoots and user-generated content. Share files with your team and collaborate on projects. Create branded portals for your resellers so they can search and download your product assets. Get content in front of your customers. Create custom crops and resizes to get images ready for your channels. Drop product shots straight into your ecommerce store. Create personal collections of images you'd like to use in your next campaign. Or gather assets for a top-secret project you're working on - your secret's safe with Dash. Use folders on Dash to collect together different types of assets so your team has everything they need for their project - without having to go hunting.Starting Price: $79 per month -
21
SlideHub
SlideHub
SlideHub is a slide-centric presentation management and automation software that helps organizations streamline presentation building. The slide library enables users to find brand compliant and up-to-date content in seconds across PowerPoint, Word, Excel and Outlook. Unlock the benefits: ➊ Find content in seconds: Your colleagues will find on-brand content in seconds with fast and powerful search in your slide repository ➋ Controlled automation of your proposals: Enable your team to customize decks with just a few clicks with pre-defined slide groups and placeholders ➌ Manage and update your PowerPoint slides effortlessly: Keep your library organized with ease and help your colleagues find and use on-brand and up-to-date materials ➍ Full transparency of your library usage with statistics: Track overall usage, gain insights to boost adoption, and identify content gaps in your library ➎ Grow via end-user suggestions: Let your team suggest slides but remain in controlStarting Price: $300/20 seats/month -
22
BrandBay
BrandBay
BrandBay is an instant-access, multi-brand asset management system that enables users to organize and store brand assets, collaborate with teams and clients, and securely deliver files within a custom-branded, white-label platform. It allows for the storage and hosting of various assets, including brand colors, logos, fonts, files, graphics, and videos, all accessible through a browser extension and desktop application for quick retrieval. The platform facilitates seamless collaboration by enabling users to make comments directly on assets and communicate when finalized work is ready for publication, thereby streamlining the creative workflow. BrandBay also offers robust security features, such as password protection for individual assets and collections, as well as customizable user permissions to ensure sensitive information remains secure. Additionally, it provides flexible asset deployment and sharing options, including built-in asset hosting and custom embeds.Starting Price: $8 per month -
23
ImageBank X
ImageBank X
ImageBank X is a cloud-based Digital Asset Management (DAM) solution that enables organizations to efficiently store, manage, and share digital assets such as images, videos, and documents. Tailored to reflect your brand's identity, including logos, colors, fonts, and folder structures, ImageBank X operates seamlessly within your browser, offering a centralized platform for managing all digital assets across single or multiple brands. The platform supports limitless file uploads and downloads, accommodating files of any size and format without restrictions. Its intuitive drag-and-drop functionality simplifies the uploading process, while advanced metadata editing and mass editing capabilities enhance asset organization. AI-powered features, such as automatic keyword suggestions and text recognition, improve search efficiency and content management. ImageBank X facilitates collaboration through features like internal commenting, version history tracking, and a creative workspace.Starting Price: $299 per month -
24
Canto
Canto
Canto is the simplest, yet most powerful DAM system on the market. Marketing teams across all industries trust Canto to organize, secure and share visual brand assets with ease. And it gives your team the power to easily tag, collaborate and report on company-wide digital assets in a visual environment. Canto has over 25 years of experience in the digital asset management industry and thousands of brands around the world rely on us to centralize their rich media libraries. Most teams waste weeks – even months – each year organizing content and searching for files. With Canto, your company’s images are always on hand, on point and on-brand. With a centralized library, everything is right at your fingertips. No more digging through folders to find what you need. -
25
IntelligenceBank
IntelligenceBank
IntelligenceBank is a marketing operations platform that helps enterprise teams streamline digital asset management, marketing workflows, brand governance, and compliance. With features like a secure DAM, customizable approvals, online brand guidelines, dynamic forms, and audit trails, IntelligenceBank enables faster time-to-market while ensuring brand consistency and regulatory compliance. Used by leading organizations in financial services, healthcare, franchising, and government, IntelligenceBank integrates with creative, CMS, and enterprise tools to centralize content, automate processes, and reduce risk across marketing operations.Starting Price: $567/month -
26
Brand Toolbox
Studio Syn-RG
Brand Toolbox integrates brand style guidelines, specifications manuals, photo and asset libraries, to help teams find, share, create and consistently communicate their brand story. The Brand Toolbox CMS allows you to display your corporate brand guidelines information online. Members can easily download brand assets, whilst following important brand guidelines information. No more need for printed guidelines, PDFs or storage devices. Simply upload your brand logos, colors, typography and guidelines information to Brand Toolbox. Members can download logos, stationery, brochures, PDFs, Microsoft Word templates, InDesign and Illustrator files, EPSs, JPEGs, ZIPs, Powerpoint files, video, audio files and more. It is the heart of the Brand Toolbox brand asset management solution. The asset finder manages all the reusable documents and downloads in the site’s library. A sophisticated search engine manages and categorizes all assets for simple document retrieval. -
27
CampaignDrive
Pica9
The distributed marketing platform that helps world-class brands empower franchisees, dealers and agents to win the local marketing battle. CampaignDrive is the leading SaaS marketing platform that transforms your brand assets into creative, dynamic, and ready-to-use templates. This cloud-based tool enables multi-location brands to seamlessly customize marketing materials and promotions for each location's target market while representing the brand consistently. Markets move fast and you need your local marketers to keep pace. Put brand-approved assets and templates at their fingertips when they need them the most. With CampaignDrive, you don't have to be an expert in DAM to create a Brand Library that's second to none. It's the fastest, safest way to activate your brand! Using CampaignDrive, you can equip local marketers with everything they need, from business cards to billboards, and beyond.Starting Price: $3500 per month -
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Marvia
Marvia
Marvia is a SaaS-based Local Marketing Automation platform. Our software simplifies every aspect of distributed marketing and enables organizations to centrally control their marketing materials while customizing and publishing them on a local level. Organize, customize, and distribute your marketing content with ease and maximize results with Marvia. -
29
Storyteq
Storyteq
Scale the production of your video and banner ads Consumers are moving across a multitude of channels and are demanding relevant content. Regardless of the level of customization you need, its essential to generate and distribute content in a fast and scalable way. Storyteqs creative management platform provides a fully integrated workflow to easily translate digital assets into highly customized and brand consistent creatives.Starting Price: $550 per month -
30
Design Huddle
Design Huddle
Design Huddle is a white-label design and video creation platform, offering complete branding control and powerful APIs for custom integrations. It empowers businesses to streamline the creation of digital, print, video, and slide content through template-based editing and automation. The platform offers a comprehensive feature set, including media asset management, smooth design and motion graphics imports, granular template locking, and creative automation for programmatic content population. Design Huddle also provides user-friendly editing workflows, a robust API library and JavaScript SDK for custom integrations and UI experiences, a drag-and-drop editor for both static and motion graphics, royalty-free stock media libraries, social media integrations, user roles and permissions, and dedicated admin and user portals.Starting Price: $500 per month