Affle

Understanding the constantly changing app ecosystem requires looking beyond a single data point. The All-New Telescope by Newton, an Affle platform, brings together App Store intelligence, category and competitive context, search behaviour and creative intelligence to help app businesses see the broader landscape around them. Powered by Niko, it brings these perspectives together through a single intelligence centre, helping teams move from fragmented information to a clearer understanding of the market. Explore The All-New Telescope: https://lnkd.in/dpmNDEu4

From building a stronger leadership presence in the North American advertising market to expanding our Consumer Platform and pursuing strategic investments, our focus is on creating deeper capabilities and scale across developed markets. In this conversation with Peggy Anne Salz, Affle's Sameer Sondhi, CEO – North America & Chief Strategic Investments Officer, shares his perspective on CPCU, the evolution of conversion-focused marketing and how Affle’s 10X ambition is shaping its next phase of growth, building greater depth across the stack and bringing Affle’s verticalized intelligence to more markets.

Festive consumption is increasingly fragmented across screens and commerce environments. This is where verticalized intelligence becomes increasingly relevant to festive planning. A deeper understanding of category context, audience behaviour and consumer actions can help brands read these overlaps more clearly and make more informed decisions across the consumer journey. In his latest conversation with Storyboard18, Gulrez Alam, Chief Revenue Officer – India & Emerging Markets, Affle, explores the billion-rupee blind spot in festive media and what brands should consider as they plan for the season ahead. Read here: https://lnkd.in/dcbb8pff

Barcelona, we’re coming your way, at Singular UNIFY Barcelona 2026 as a Silver Sponsor. Bastian Winterkemper (VP, EMEA- Jampp) takes the stage for panel on “State of Mobile Marketing in Europe”, bringing perspectives on what it means to drive conversions in the Intelligence Era. If you’re attending, drop by and meet our teams to continue the conversation. October 1, 2026 | Renaissance Barcelona Hotel Idris Teuvazhev, Senior Manager, Sales (EMEA) Appnext Jampp Newton RevX YouAppi #Affle #UNIFYBarcelona2026 #ConsumerIntelligence #AI #BuiltToLast

In conversation with Peggy Anne Salz on MobileGroove, Arunabh Madhur Chief of Growth at Newton, breaks down a different approach to #iOS with NIKO 90-Day Challenge: focused on optimising costs towards ROI, creating incremental value at the current operating level, and focusing on defined business outcomes. The principle is simple: make every investment more accountable to the outcome it is designed to deliver. Watch the full conversation below.👇 #MobileMarketing #ArtificialIntelligence

Freenow, a leading mobility app, partnered with Affle’s Jampp platform to create more relevant experiences for first-time and repeat riders by connecting consumer signals, contextual creativity such as Weather-Based Ads that dynamically adapt to real-time weather conditions, and continuous measurement. The result: 122% increase in total rides 86% increase in new riders It reflects Affle’s broader intelligence-led approach: combining consumer understanding, contextual relevance and CPCU to connect every engagement with a measurable outcome. Read the full success story 👇

For eCommerce brands in Southeast Asia, conversion starts with understanding intent. From 9.9 to 12.12, consumers are moving through multiple stages of purchase — discovering products, evaluating options and building intent before they transact. For marketers, this makes early app discovery an important part of the conversion journey, particularly when reaching consumers who are yet to discover or engage with a brand’s app. Affle’s Appnext explores how eCommerce brands across Southeast Asia can identify and influence consumer intent ahead of key shopping moments — and turn early discovery into new user conversions when it matters most. Read the full perspective- https://lnkd.in/dXi7DMJF #SEAMarketing #ConsumerJourney #MobileMarketing

At AppsFlyer Mama Asia 2026, Affle explored how AI, infrastructure and Consumer Intelligence are coming together to help brands understand consumers better, create greater relevance and drive conversions that matter. Authentic Intelligence is at the heart of our 3i framework for the 10x growth vision: bringing Innovation, Impact and Intelligence together, with AI embedded across every layer to make technology more adaptive, decisions more intelligent and experiences more meaningful. To everyone we met, exchanged ideas with and shared perspectives with at MAMA Asia, thank you for being part of the conversation. #MAMAAsia2026 #Affle3i #AuthenticIntelligence #ConsumerIntelligence #AI #BuiltToLast

As agentic commerce takes shape in India, the opportunity lies in AI becoming a new layer of discovery, influencing which brands and products make it into the consideration journey. In a recent feature in ET BrandEquity, Gulrez Alam, our Chief Revenue Officer for India & Emerging Markets, opines that marketers may need to track two things that never had a name before: how often AI recommends your brand, and how often shoppers override that recommendation anyway. Read Gulrez's full take on what agentic commerce means for marketers → https://lnkd.in/d9-aebEC #AgenticCommerce #AIinRetail #ConsumerIntelligence #FutureOfShopping #Affle #Affle3i

CTV is evolving from a screen strategy into a more measurable part of the consumer journey. In conversation with John Koetsier on Singular's Growth Masterminds podcast, Michal Schwartz, Director of Growth at YouAppi, an Affle platform, explores how brands can think beyond reach on the big screen, from creating for the CTV environment to understanding its role across the broader path to conversion. She also shares perspectives on how CTV creative is evolving, what meaningful measurement looks like across markets, and where brands can unlock greater value from the channel. A closer look at the changing role of CTV, and what marketers should be paying attention to. Watch the full episode: https://lnkd.in/dmNgAj6e