| Climate change and air pollution jointly creating nightmare for tourism industry F Sajjad, U Noreen, K Zaman Environmental Science and Pollution Research 21 (21), 12403-12418, 2014 | 179 | 2014 |
| Banking 4.0: Artificial intelligence (AI) in banking industry & consumer’s perspective U Noreen, A Shafique, Z Ahmed, M Ashfaq Sustainability 15 (4), 3682, 2023 | 173 | 2023 |
| Stock price volatility and role of dividend policy: Empirical evidence from Pakistan SA Shah, U Noreen International Journal of Economics and Financial Issues 6 (2), 461-472, 2016 | 124 | 2016 |
| Capital structure and financial performance: evidence from Pakistan (Kse 100 Index) R Mumtaz, SA Rauf, B Ahmed, U Noreen Journal of basic and applied scientific research 3 (4), 113-119, 2013 | 110 | 2013 |
| Impact of capital structure on profitability: A comparative study of Islamic and conventional banks of Pakistan U Noreen The Journal of Asian Finance, Economics and Business 6 (4), 65-74, 2019 | 88 | 2019 |
| Impact of microfinance on poverty: A case of Pakistan U Noreen, R Imran, A Zaheer, MI Saif World Applied Sciences Journal 12 (6), 877-883, 2011 | 84 | 2011 |
| Does CSR governance improve social sustainability and reduce the carbon footprint: International evidence from the energy sector A Saeed, U Noreen, A Azam, MS Tahir Sustainability 13 (7), 3596, 2021 | 67 | 2021 |
| What explains the investment decision-making behaviour? The role of financial literacy and financial risk tolerance Z Ahmed, U Noreen, SAL Ramakrishnan, DFB Abdullah Afro-Asian Journal of Finance and Accounting 11 (1), 1-19, 2021 | 65 | 2021 |
| Growth opportunities, capital structure and dividend policy in emerging market: Indonesia case study N Danila, U Noreen, NA Azizan, M Farid, Z Ahmed The Journal of Asian Finance, Economics and Business 7 (10), 1-8, 2020 | 64 | 2020 |
| Capital buffers and bank risk: Empirical study of adjustment of Pakistani banks U Noreen, F Alamdar, T Tariq International Journal of Economics and Financial Issues 6 (4), 1798-1806, 2016 | 63 | 2016 |
| Ready to E-bank: An exploratory research on adoption of e-banking and e-readiness in customers among commercial banks in Pakistan H Abid, U Noreen Spider 31 (2), 1-31, 2006 | 62 | 2006 |
| International working capital practices in Pakistan U Noreen, SK Khan, Q Abbas International Research Journal of Finance and Economics 32 (32), 160-170, 2009 | 47 | 2009 |
| Transformational leadership as a predictor of innovative work behavior: Moderated by gender R Imran, A Zaheer, U Noreen World applied Sciences journal 14 (5), 750-759, 2011 | 37 | 2011 |
| Role of behavioral determinants for investment decision making Z Ahmed, U Noreen Asia-Pacific Social Science Review 21 (2), 5, 2021 | 36 | 2021 |
| Downside risk-based six-factor capital asset pricing model (CAPM): A new paradigm in asset pricing U Ayub, S Kausar, U Noreen, M Zakaria, IA Jadoon Sustainability 12 (17), 6756, 2020 | 32 | 2020 |
| Microfinancing, governance, and performance: a South Asian perspective A Saeed, AY Javed, U Noreen Journal of Economics, Finance and Administrative Science 23 (46), 247-265, 2018 | 31 | 2018 |
| Banking 4.0: Artificial Intelligence (AI) in Banking Industry & Consumer’s Perspective. Sustainability, 15 (4): 3682 U Noreen, A Shafique, Z Ahmed, M Ashfaq DOI: https://doi. org/10.3390/su15043682, 2023 | 26 | 2023 |
| Does the adaptive market hypothesis reconcile the behavioral finance and the efficient market hypothesis? U Noreen, A Shafique, U Ayub, SK Saeed Risks 10 (9), 168, 2022 | 25 | 2022 |
| Capital structure and financial performance: Evidence from firms operating in emerging markets U Noreen International Journal of Academic Research in Economics and Management Sciences, 2014 | 22 | 2014 |
| Distress risk and stock returns in an emerging market US Malik, M Aftab, U Noreen Research journal of finance and accounting 4 (17), 81-85, 2013 | 22 | 2013 |