| Gestión de precios IMR Díaz, ECD de Castro, FJR Cataluña Esic Editorial, 2013 | 205* | 2013 |
| Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector B Palacios-Florencio, J García del Junco, M Castellanos-Verdugo, ... Journal of Sustainable Tourism 26 (7), 1273-1289, 2018 | 198 | 2018 |
| Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics I María Rosa‐Díaz Journal of Product & Brand Management 13 (6), 406-428, 2004 | 137 | 2004 |
| Gestión de precios EC Diez de Castro, I Rosa Madrid: Editorial ESIC, 2004 | 120 | 2004 |
| Creating customer value through service experiences: an empirical study in the hotel industry D Martín-Ruiz, C Barroso-Castro, IM Rosa-Díaz Tourism and Hospitality Management 18 (1), 37-53, 2012 | 111 | 2012 |
| La calidad asistencial: concepto y medida MMV Periñán, IMR Díaz Dirección y organización, 2003 | 67 | 2003 |
| Segmenting hotel clients by pricing variables and value for money FJ Rondan-Cataluña, IM Rosa-Diaz Current issues in tourism 17 (1), 60-71, 2014 | 65 | 2014 |
| Calidad percibida por el espectador de fútbol IMR Díaz, MC Verdugo, BP Florencio Revista de psicología del deporte 21 (1), 25-33, 2012 | 56 | 2012 |
| Antecedents of the importance of price in purchase decisions IM Rosa Diaz, FJ Rondán Cataluña Revista de Administração de Empresas 51, 370-381, 2011 | 49 | 2011 |
| The roles of supervisory support and involvement in influencing scientists’ job satisfaction to ensure the achievement of SDGs in academic organizations M Ghasemy, IM Rosa-Díaz, JE Gaskin Sage Open 11 (3), 21582440211030611, 2021 | 35 | 2021 |
| Promoting sustainable agri-food systems through sustainability and responsible marketing: The case of peruvian companies at international trade shows M Puma-Flores, IM Rosa-Díaz Journal of Cleaner Production 448, 141568, 2024 | 33 | 2024 |
| Rondán Cataluña, FJ, & Díez de Castro, EC (2020) IM Rosa Díaz Gestión de precios. ESIC, 0 | 33 | |
| Promoting sustainable lifestyle habits:“Real food” and social media in Spain M Segovia-Villarreal, IM Rosa-Díaz Foods 11 (2), 224, 2022 | 29 | 2022 |
| Evaluación de los usos potenciales del Teberinto (Moringa oleífera) como generador de materia prima para la industria química A García, R Martínez, I Díaz Universidad de El Salvador. Facultad de Ingeniería y Arquitectura. Escuela …, 2013 | 26 | 2013 |
| Demand restrictions in price‐based decisions: managers versus consumers I María Rosa Díaz Journal of Product & Brand Management 15 (3), 214-224, 2006 | 24 | 2006 |
| Causes and consequences of academics’ emotions in private higher education institutions: implications for policy and practice through the lens of affective events theory M Ghasemy, M Sirat, IM Rosa-Díaz, D Martín-Ruiz Educational Research for Policy and Practice 20 (3), 367-393, 2021 | 22 | 2021 |
| Price assessments by consumers: influence of purchase context and price structure IM Rosa Diaz International Journal of Consumer Studies 37 (1), 13-20, 2013 | 19 | 2013 |
| Antecedents of the importance of price in purchase decision IM Rosa, FJ Rodan Revista de Administração de Empresas 51 (4), 2011 | 17 | 2011 |
| Determinantes y consecuencias de la efectividad de las promociones basadas en precios IMR Díaz, FJR Cataluña Cuadernos de Gestión 12 (2), 15-41, 2012 | 15 | 2012 |
| Instituciones y seguridad alimentaria. Análisis histórico I Díaz AA. VV., Internet, trazabilidad y seguridad alimentaria, Ed. Mundi-Prensa …, 2003 | 15 | 2003 |
