| Exploring New Product Development Project Review Practices* JB Schmidt, KR Sarangee, MM Montoya Journal of Product Innovation Management 26 (5), 520-535, 2009 | 227 | 2009 |
| Designed to succeed: Dimensions of product design and their impact on market share RP Jindal, KR Sarangee, R Echambadi, S Lee Journal of Marketing 80 (4), 72-89, 2016 | 139 | 2016 |
| Agile transformation in dynamic, high-technology markets: Drivers, inhibitors, and execution K Sarangee, JB Schmidt, PB Srinath, A Wallace Industrial Marketing Management 102, 24-34, 2022 | 54 | 2022 |
| The Impact of the COVID-19 pandemic on restaurant resilience: Lessons, generalizations, and ideas for future research K Karniouchina, K Sarangee, C Theokary, R Kübler Service Science 14 (2), 121-138, 2022 | 44 | 2022 |
| Anticipated regret and escalation of commitment to failing, new product development projects in business markets KR Sarangee, JB Schmidt, RJ Calantone Industrial Marketing Management 76, 157-168, 2019 | 42 | 2019 |
| De‐escalation mechanisms in high‐technology product innovation KR Sarangee, JL Woolley, JB Schmidt, E Long Journal of Product Innovation Management 31 (5), 1023-1038, 2014 | 42 | 2014 |
| Clinging to slim chances: the dynamics of anticipating regret when developing new products K Sarangee, JB Schmidt, JP Wallman Journal of Product Innovation Management 30 (5), 980-993, 2013 | 26 | 2013 |
| Customer satisfaction with consumption systems V Bindroo, BJ Mariadoss, R Echambadi, KR Sarangee Journal of Business-to-Business Marketing 27 (1), 1-17, 2020 | 25 | 2020 |
| Firm‐specific determinants of product line technology strategies in high technology markets KR Sarangee, R Echambadi Strategic Entrepreneurship Journal 8 (2), 149-166, 2014 | 24 | 2014 |
| Movie aspects, tweet metrics, and movie revenues: The influence of iOS vs. Android D Zimbra, KR Sarangee, RP Jindal Decision Support Systems 102, 98-109, 2017 | 18 | 2017 |
| Using Internet-based collaboration technologies for Innovation: crowdsourcing vs. expertsourcing TL Madsen, J Woolley, K Sarangee Academy of Management Proceedings 2012 (1), 14965, 2012 | 14 | 2012 |
| The impact of strategic partnerships on crowdfunding outcomes: which ties really matter? C Theokary, K Sarangee, EV Karniouchina Journal of Small Business Management 61 (2), 481-512, 2023 | 13 | 2023 |
| Get us PPE: a self-organizing platform ecosystem for supply chain optimization during covid-19 R Bala, KR Sarangee, S He, G Jin Sustainability 14 (6), 3175, 2022 | 9 | 2022 |
| Crowdsourcing or expertsourcing: Building and engaging online communities for innovation J Woolley, TL Madsen, K Sarangee Conference Paper Presented at DRUID15, 15-17, 2015 | 6 | 2015 |
| The varying returns to diversification along the value chain E Karniouchina, SJ Carson, WL Moore, KR Sarangee, C Uslay Strategy Science 8 (1), 44-61, 2023 | 3 | 2023 |
| Technology management within product lines in high technology markets KR Sarangee University of Illinois at Urbana-Champaign, 2009 | 2 | 2009 |
| Service Sector in the Era of Covid-19: Emerging Consumer Trends and Service Design Adaptations E Karniouchina, C Theokary, K Sarangee, J Morgan, C Uslay Rutgers Business Review 7 (1), 30-44, 2022 | 1 | 2022 |
| An Overview of Stage-Gate® NPD Processes JB Schmidt, K Sarangee, CA Di Benedetto The Sage Handbook of Industrial Marketing, 325, 2025 | | 2025 |
| Agile Product Development K Sarangee, JB Schmidt, CA Di Benedetto The Sage Handbook of Industrial Marketing, 338, 2025 | | 2025 |
| THE IMPACT OF STRATEGIC NEW PRODUCT ALLIANCES ON RADICAL PRODUCT INNOVATION KR Sarangee Marketing Theory and Applications, 148, 2007 | | 2007 |
