| Influencer marketing: How message value and credibility affect consumer trust of branded content on social media C Lou, S Yuan Journal of interactive advertising 19 (1), 58-73, 2019 | 4862 | 2019 |
| How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interest S Yuan, C Lou Journal of interactive advertising 20 (2), 133-147, 2020 | 793 | 2020 |
| Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and … C Lou, HK Kim Frontiers in psychology 10, 2567, 2019 | 628 | 2019 |
| Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising C Lou Journal of advertising 51 (1), 4-21, 2022 | 623 | 2022 |
| Authentically fake? How consumers respond to the influence of virtual influencers C Lou, STJ Kiew, T Chen, TYM Lee, JEC Ong, ZX Phua Journal of Advertising 52 (4), 540-557, 2023 | 501 | 2023 |
| Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty C Lou, Q Xie International Journal of Advertising 40 (3), 376-402, 2021 | 456 | 2021 |
| Investigating consumer engagement with influencer-vs. brand-promoted ads: The roles of source and disclosure C Lou, SS Tan, X Chen Journal of Interactive Advertising 19 (3), 169-186, 2019 | 368 | 2019 |
| AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement H Kang, C Lou Journal of Computer-Mediated Communication 27 (5), zmac014, 2022 | 299 | 2022 |
| From clicks to behaviors: The mediating effect of intentions to like, share, and comment on the relationship between message evaluations and offline behavioral intentions S Alhabash, AR McAlister, C Lou, A Hagerstrom Journal of Interactive Advertising 15 (2), 82-96, 2015 | 208 | 2015 |
| Platform-swinging in a poly-social-media context: How and why users navigate multiple social media platforms EC Tandoc Jr, C Lou, VLH Min Journal of Computer-Mediated Communication 24 (1), 21-35, 2019 | 192 | 2019 |
| Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building C Lou, Q Xie, Y Feng, W Kim Journal of Product & Brand Management, 2019 | 180 | 2019 |
| Alcohol's getting a bit more social: when alcohol marketing messages on Facebook increase young adults’ intentions to imbibe S Alhabash, AR McAlister, ET Quilliam, JI Richards, C Lou Mass Communication and Society 18 (3), 350-375, 2015 | 167 | 2015 |
| The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations L Hudders, C Lou International Journal of Advertising 42 (1), 151-161, 2023 | 142 | 2023 |
| Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions C Lou, H Kang, CH Tse International Journal of Advertising 41 (4), 655-684, 2022 | 140 | 2022 |
| A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions L Hudders, C Lou International Journal of Advertising 41 (1), 1-5, 2022 | 115 | 2022 |
| Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness C Lou, CR Taylor, X Zhou Journal of Current Issues & Research in Advertising 44 (1), 60-87, 2023 | 108 | 2023 |
| Pathways to virality: Psychophysiological responses preceding likes, shares, comments, and status updates on Facebook S Alhabash, N Almutairi, C Lou, W Kim Media Psychology 22 (2), 196-216, 2019 | 94 | 2019 |
| A sponsorship disclosure is not enough? How advertising literacy intervention affects consumer reactions to sponsored influencer posts C Lou, W Ma, Y Feng Journal of Promotion Management 27 (2), 278-305, 2020 | 92 | 2020 |
| The key to 360-degree video advertising: An examination of the degree of narrative structure Y Feng, Q Xie, C Lou Journal of Advertising, 2019 | 83 | 2019 |
| Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories C Lou, CH Tse International Journal of Advertising 40 (4), 602-628, 2021 | 81 | 2021 |
Shupei Yuan袁姝培 Associate Professor, Northern Illinois UniversityVerified email at niu.edu
