| The process of customer engagement: A conceptual framework JLH Bowden Journal of marketing theory and practice 17 (1), 63-74, 2009 | 2747 | 2009 |
| The four pillars of tertiary student engagement and success: a holistic measurement approach JLH Bowden, L Tickle, K Naumann Studies in Higher Education 46 (6), 1207-1224, 2021 | 655 | 2021 |
| Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry J Bowden Journal of Hospitality Marketing & Management 18 (6), 574-596, 2009 | 416 | 2009 |
| Engagement valence duality and spillover effects in online brand communities JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem Journal of Service Theory and Practice 27 (4), 877-897, 2017 | 363 | 2017 |
| Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework V Chittipaka, S Kumar, U Sivarajah, JLH Bowden, MM Baral Annals of Operations Research 327 (1), 465-492, 2023 | 297 | 2023 |
| Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives J Bowden, A Mirzaei European Journal of Marketing 55 (5), 1411-1439, 2021 | 263 | 2021 |
| Engaging the student as a customer: A relationship marketing approach JLH Bowden Marketing education review 21 (3), 211-228, 2011 | 241 | 2011 |
| Service relationships and the customer disengagement–engagement conundrum JLH Bowden, M Gabbott, K Naumann Journal of Marketing Management 31 (7-8), 774-806, 2015 | 207 | 2015 |
| Expanding customer engagement: the role of negative engagement, dual valences and contexts K Naumann, J Bowden, M Gabbott European Journal of Marketing 54 (7), 1469-1499, 2020 | 198 | 2020 |
| Engaging customers for loyalty in the restaurant industry: The role of satisfaction, trust, and delight JLH Bowden-Everson, TS Dagger, G Elliott Journal of Foodservice Business Research 16 (1), 52-75, 2013 | 149 | 2013 |
| To delight or not to delight? An investigation of loyalty formation in the restaurant industry JLH Bowden, TS Dagger Journal of Hospitality Marketing & Management 20 (5), 501-524, 2011 | 149 | 2011 |
| Co-creating value in higher education: The role of interactive classroom response technologies JLH Bowden, S D'Alessandro Asian social science 7 (11), 35-47, 2011 | 123 | 2011 |
| Exploring customer engagement valences in the social services K Naumann, J Lay-Hwa Bowden, M Gabbott Asia Pacific Journal of Marketing and Logistics 29 (4), 890-912, 2017 | 84 | 2017 |
| An appealing connection-the role of relationship marketing in the attraction and retention of students in an Australian tertiary context D Moore, JLH Bowden-Everson Asian Social Science 8 (14), 65-80, 2012 | 76 | 2012 |
| When media matters: The role of media richness and naturalness on purchase intentions within influencer marketing D Chidiac, J Bowden Journal of Strategic Marketing 31 (6), 1178-1198, 2023 | 69 | 2023 |
| Negative engagement M Lievonen, V Luoma‐aho, J Bowden The handbook of communication engagement, 529-547, 2018 | 69 | 2018 |
| A multi-valenced perspective on consumer engagement within a social service K Naumann, J Bowden, M Gabbott Journal of Marketing Theory and Practice 25 (2), 171-188, 2017 | 68 | 2017 |
| Sex doesn't matter: the role of gender in the formation of student-university relationships J Bowden, L Wood Journal of Marketing for Higher Education 21 (2), 133-156, 2011 | 68 | 2011 |
| Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis M Afshardoost, MS Eshaghi, JLH Bowden Journal of Strategic Marketing 31 (5), 983-1011, 2023 | 61 | 2023 |
| Developing a spectrum of positive to negative citizen engagement JLH Bowden, V Luoma-Aho, K Naumann Customer engagement, 257-277, 2015 | 60 | 2015 |
Vilma Luoma-ahoProfessor of Corporate Communication, Jyväskylä University School of Business & EconomicsVerified email at jyu.fi
