| Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers ÁM Ritter, M Borchardt, GLR Vaccaro, GM Pereira, F Almeida Journal of Cleaner Production 106, 507-520, 2015 | 599 | 2015 |
| A SCOR-based model for supply chain performance measurement: application in the footwear industry MA Sellitto, GM Pereira, M Borchardt, RI Da Silva, CV Viegas International Journal of Production Research 53 (16), 4917-4926, 2015 | 223 | 2015 |
| Redesign of a component based on ecodesign practices: environmental impact and cost reduction achievements M Borchardt, MH Wendt, GM Pereira, MA Sellitto Journal of cleaner production 19 (1), 49-57, 2011 | 219 | 2011 |
| Drivers, opportunities and barriers for a retailer in the pursuit of more sustainable packaging redesign JU Gustavo Jr, GM Pereira, AJ Bond, CV Viegas, M Borchardt Journal of cleaner production 187, 18-28, 2018 | 166 | 2018 |
| Critical attributes of Sustainability in Higher Education: A categorisation from literature review CV Viegas, AJ Bond, CR Vaz, M Borchardt, GM Pereira, PM Selig, ... Journal of Cleaner Production 126, 260-276, 2016 | 154 | 2016 |
| A digitally enabled circular economy for mitigating food waste: Understanding innovative marketing strategies in the context of an emerging economy M de Souza, GM Pereira, ABL de Sousa Jabbour, CJC Jabbour, ... Technological Forecasting and Social Change 173, 121062, 2021 | 123 | 2021 |
| Best of the world or better for the world? A systematic literature review on benefit corporations and certified B corporations contribution to sustainable development RW Kirst, M Borchardt, MNM de Carvalho, GM Pereira Corporate Social Responsibility and Environmental Management 28 (6), 1822-1839, 2021 | 123 | 2021 |
| How can the sales of green products in the Brazilian supply chain be increased? L Tomasin, GM Pereira, M Borchardt, MA Sellitto Journal of Cleaner Production 47, 274-282, 2013 | 100 | 2013 |
| Industry 5.0 beyond technology: an analysis through the lens of business and operations management literature M Borchardt, GM Pereira, GS Milan, AR Scavarda, EO Nogueira, ... Organizacija 55 (4), 305-321, 2022 | 93 | 2022 |
| How the Brazilian government can use public policies to induce recycling and still save money? F Murakami, A Sulzbach, GM Pereira, M Borchardt, MA Sellitto Journal of Cleaner Production 96, 94-101, 2015 | 90 | 2015 |
| Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste JU Gustavo Jr, LR Trento, M de Souza, GM Pereira, ... Journal of cleaner production 296, 126531, 2021 | 85 | 2021 |
| Determinants and moderators of organic food purchase intention L Eberle, GS Milan, M Borchardt, GM Pereira, AP Graciola Food Quality and Preference 100, 104609, 2022 | 83 | 2022 |
| Service recovery: a method for assessing performance D Battaglia, M Borchardt, M Afonso Sellitto, G Medeiros Pereira Business Process Management Journal 18 (6), 949-963, 2012 | 66 | 2012 |
| Considerações sobre ecodesign: um estudo de caso na indústria eletrônica automotiva MAM BOrCHArDT, LOLATOC POLTOsi, MA Sellitto, GM Pereira Ambiente & sociedade 11, 341-353, 2008 | 60 | 2008 |
| What problems manufacturing companies can face when providing services around the world? G Zarpelon Neto, GM Pereira, M Borchardt Journal of Business & Industrial Marketing 30 (5), 461-471, 2015 | 57 | 2015 |
| The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: value-commitment and profit-making perspectives M Borchardt, NO Ndubisi, CJC Jabbour, O Grebinevych, GM Pereira Industrial Marketing Management 89, 171-180, 2020 | 56 | 2020 |
| Leveraging frugal innovation in micro-and small enterprises at the base of the pyramid in Brazil: an analysis through the lens of dynamic capabilities M Borchardt, G Pereira, AR Ferreira, M Soares, J Sousa, D Battaglia Journal of Entrepreneurship in Emerging Economies 13 (5), 864-886, 2021 | 55 | 2021 |
| Modelagem para avaliação de desempenho ambiental em operações de manufatura MA Sellitto, M Borchardt, GM Pereira Gestão & Produção 17, 95-109, 2010 | 54 | 2010 |
| Adopting ecodesign practices: Case study of a midsized automotive supplier. M Borchardt, LAC Poltosi, MA Sellitto, GM Pereira Environmental Quality Management 19 (1), 2009 | 49 | 2009 |
| Achieving better revenue and customers’ satisfaction with after-sales services: How do the best branded car dealerships get it? M Borchardt, M Souza, GM Pereira, CV Viegas International Journal of Quality & Reliability Management 35 (9), 1686-1708, 2018 | 48 | 2018 |
