| Improvised Marketing Interventions in Social Media A Borah, S Banerjee, YT Lin, A Jain, AB Eisingerich Journal of Marketing 82 (2), 69-91, 2020 | 187 | 2020 |
| Indirect learning: how emerging-market firms grow in developed markets S Banerjee, JC Prabhu, RK Chandy Journal of Marketing 79 (1), 10-28, 2015 | 134 | 2015 |
| Design thinking and public sector innovation: The divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance JP Vassallo, S Banerjee, H Zaman, JC Prabhu Research Policy 52 (6), 104768, 2023 | 86 | 2023 |
| The role of hybrid organizations in scaling social innovations in bottom‐of‐the‐pyramid markets: Insights from microfinance in India JP Vassallo, JC Prabhu, S Banerjee, R Voola Journal of Product Innovation Management 36 (6), 744-763, 2019 | 72 | 2019 |
| International-market-information use across new-product-development stages: Antecedents and performance implications A Dubiel, S Banerjee, H Ernst, M Subramaniam International Marketing Review 35 (5), 760-784, 2018 | 30 | 2018 |
| Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring M Micevski, S Kadic-Maglajlic, S Banerjee, J Cadogan, N Lee Journal of Business Research 80, 266-276, 2017 | 16 | 2017 |
| Anna Hazare: A corruption crusader and his grassroots wisdom R Chowdhury, S Banerjee, DS Nagarkoti Journal of Management Inquiry 26 (4), 383-389, 2017 | 15 | 2017 |
| A good signal: how firms can utilize country of origin as a strategic analytical tool RU Rahman, M Heinberg, S Banerjee, CS Katsikeas Journal of International Marketing 32 (3), 43-64, 2024 | 13 | 2024 |
| How to conduct efficient and objective literature reviews using natural language processing: A step‐by‐step guide for marketing researchers S Pugliese, V Giannetti, S Banerjee Psychology & Marketing 41 (2), 427-441, 2024 | 11 | 2024 |
| Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment S Mukherjee, G Musarra, S Banerjee Industrial Marketing Management 112, 40-50, 2023 | 11 | 2023 |
| Biocultural innovation: Innovating at the intersection of the biosphere and ethnosphere JP Vassallo, S Banerjee, JC Prabhu Journal of Product Innovation Management 40 (5), 610-629, 2023 | 10 | 2023 |
| Returns to internationalization: business group-affiliated firms vs standalone firms Y Cho, N Driffield, S Banerjee, BI Park Management International Review 63 (4), 603-639, 2023 | 5 | 2023 |
| Unlocking the Innovation Potential of Biocultural Capital PJ Vassallo, Jarrod P, Banerjee Sourindra Stanford Social Innovation Review, 2023 | 1 | 2023 |
| Culture of Innovation: A Comprehensive Literature Review Using Natural Language Processing S Pugliese, V Giannetti, S Banerjee NLP methods to inform Marketing Strategy, 54, 2022 | | 2022 |
| How Individual Debt Influences Income Inequality: A Wage-Bargaining Perspective S Banerjee, R Chowdhury, B Siedler Academy of Management Proceedings 2016 (1), 18337, 2016 | | 2016 |
| The international growth of emerging market firms: evidence from a natural experiment S Banerjee, JC Prabhu, R Chandy University of Warwick, 2013 | | 2013 |
| The international growth of emerging market firms: theory and evidence from a natural experiment S Banerjee University of Cambridge, 2012 | | 2012 |
| Innovating in a global environment S Banerjee, C Hernandez MSI and Marketing Science Institute, 2011 | | 2011 |
| Replication Crisis: Comparison of Retracted vs Non-retracted Publications in Academic Research A Borah, D DeFranza, S Banerjee retracted Publications in Academic Research, 0 | | |
| The impact of product portfolio decisions on reducing inequality: evidence from Bangladesh F Ashik, J Vassallo, S Banerjee, R Voola Proceedings of the European Marketing Academy 52, 114497, 0 | | |
Jaideep C. Prabhuuniversity of cambridgeVerified email at jbs.cam.ac.uk
