| Handbook of media management and economics A Albarran, S Chan-Olmsted, MO WIRTH, ( Eds.) London Lawrence, 2006 | 435* | 2006 |
| Industrial organization theory and media industry analysis MO Wirth, H Bloch Journal of media Economics 8 (2), 15-26, 1995 | 218 | 1995 |
| Newspaper vs. TV credibility for local news JD Abel, MO Wirth Journalism quarterly 54 (2), 371-375, 1977 | 159 | 1977 |
| Issues in media convergence MO Wirth Handbook of media management and economics, 448-465, 2006 | 83 | 2006 |
| Price, programming and potential competition in US cable television markets SJ Savage, M Wirth Journal of Regulatory Economics 27 (1), 25-46, 2005 | 50 | 2005 |
| The economics of video on demand: A simulation analysis RJ Rizzuto, MO Wirth The Journal of Media Economics 15 (3), 209-225, 2002 | 44 | 2002 |
| The effects of market structure on television news pricing MO Wirth, JA Wollert Journal of Broadcasting & Electronic Media 28 (2), 215-224, 1984 | 41 | 1984 |
| Structure and change: A communications industry overview GW Ozanich, MO Wirth Media economics: Theory and practice, ed. by Alison Alexander, Rodney …, 2004 | 32 | 2004 |
| Cable's economic impact on over‐the‐air broadcasting MO Wirth Journal of Media Economics 3 (2), 39-53, 1990 | 20 | 1990 |
| Public interest programming: Taxation by regulation MO Wirth, JA Wollert Journal of Broadcasting 23 (3), 319-330, 1979 | 20 | 1979 |
| The broadcasters: The future role of local stations and the three networks MO YVIRTH, H Bloch | 19 | 1984 |
| Mergers and acquisitions: A communications industry overview GW Ozanich, MO Wirth Media economics: Theory and practice, 95-107, 1998 | 18 | 1998 |
| Economic barriers to entering media industries in the United States MO Wirth Annals of the International Communication Association 9 (1), 423-442, 1986 | 18 | 1986 |
| Media mergers and acquisitions: An overview GW Ozanich, MO Wirth na, 1993 | 16 | 1993 |
| The demand for pay service on cable television H Bloch, M Wirth Information Economics and Policy 1 (4), 311-332, 1984 | 13 | 1984 |
| Another look at crossmedia ownership MO Wirth, BT Allen The Antitrust Bulletin 24 (1), 87-103, 1979 | 12 | 1979 |
| The economics of per‐program pay cable television TF Baldwin, MO Wirth, JW Zenaty Journal of Broadcasting & Electronic Media 22 (2), 143-154, 1978 | 12 | 1978 |
| Public interest program performance of multimedia-owned TV stations MO Wirth, JA Wollert Journalism Quarterly 53 (2), 223-230, 1976 | 12 | 1976 |
| Broadband convergence: Future directions and societal impacts MO Wirth The International Journal on Media Management 8 (1), 19-28, 2006 | 11 | 2006 |
| Crossmedia ownership, regulatory scrutiny, and pricing behavior MO Wirth, BT Allen Journal of Economics and Business 33 (1), 28-42, 1980 | 10 | 1980 |