| Developing a service quality scale for artificial intelligence service agents N Noor, S Rao Hill, I Troshani European Journal of Marketing 56 (5), 1301-1336, 2022 | 104 | 2022 |
| Artificial intelligence service agents: role of parasocial relationship N Noor, S Rao Hill, I Troshani Journal of Computer Information Systems 62 (5), 1009-1023, 2022 | 81 | 2022 |
| Global Muslim Travel Index (GMTI) 2019 F Bahardeen, N Noor, N Ayunni CrescentRating & Mastercard, 2019 | 68* | 2019 |
| Global Muslim Travel Index (GMTI) 2018 F Bahardeen, N Noor CrescentRating & Mastercard, 2018 | 64* | 2018 |
| Recasting service quality for AI-based service N Noor, S Rao Hill, I Troshani Australasian Marketing Journal 30 (4), 297-312, 2022 | 41 | 2022 |
| Technology acceptance model in halal industries: a systematic literature review and research agenda N Noor Journal of Islamic Marketing 15 (11), 3156-3173, 2024 | 30 | 2024 |
| Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work KL Tan, PS Hofman, N Noor, SR Tan, ISH Hii, TH Cham Current Issues in Tourism 28 (20), 3284-3301, 2025 | 28 | 2025 |
| A closer look at halal brand image: systematic review and future directions N Noor Journal of Islamic Marketing, 2025 | 20 | 2025 |
| Indonesia Muslim Travel Index (IMTI) 2019 F Bahardeen, N Noor, N Ayunni CrescentRating & Mastercard, 2019 | 19* | 2019 |
| Halal service quality: systematic review, conceptual model and future research N Noor Journal of Islamic Accounting and Business Research, 2025 | 15 | 2025 |
| Halal service marketing: a strategic perspective N Noor Strategic Islamic marketing: A roadmap for engaging Muslim consumers, 11-29, 2022 | 15 | 2022 |
| Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore N Noor, PAK Don, J Cassidy International Journal of Islamic Marketing and Branding 1 (4), 366-387, 2016 | 15 | 2016 |
| Faithful and luxurious: Mediating halal with luxury through self-congruity Z Zainol, N Noor, A Tong Journal of Global Fashion Marketing 15 (4), 422-439, 2024 | 13 | 2024 |
| Enhancing Hospitality Service Quality With Artificial Intelligence N Noor, Z Zainol, A Tong Technology and Luxury Hospitality: AI, Blockchain and the Metaverse, 182, 2024 | 8 | 2024 |
| Halal servicescape in the metaverse N Noor, FG Sharifonnasabi, NK Nallarasan Journal of Islamic Marketing, 2024 | 7 | 2024 |
| Muslim Women in Travel 2019 F Bahardeen, RZ Zaini, N Noor, N Ayunni, M Jemima CrescentRating & Mastercard, 2019 | 7* | 2019 |
| Muslim Millennial Travel Report F Bahardeen, N Noor, R Zaini CrescentRating & Mastercard, 2017 | 7* | 2017 |
| Global Muslim Travel Index (GMTI) 2017 F Bahardeen, N Noor CrescentRating & Mastercard, 2017 | 6* | 2017 |
| Artificial Intelligence Service Agents N Noor Reference Module in Social Sciences, 2024 | 5 | 2024 |
| Indonesia Muslim Travel Index (IMTI) 2018 F Bahardeen, N Noor CrescentRating & Mastercard, 2018 | 4* | 2018 |
Sally Rao Hill and Sally RaoAssociate Professor of Marketing, the University of AdelaideVerified email at adelaide.edu.au
