| Franchising research on emerging markets: Bibliometric and content analyses VPG Bretas, I Alon Journal of Business Research 133, 51-65, 2021 | 302 | 2021 |
| The impact of COVID‐19 on franchising in emerging markets: An example from Brazil VPG Bretas, I Alon Global Business and Organizational Excellence 39 (6), 6-16, 2020 | 160 | 2020 |
| Bibliometric review on FDI attractiveness factors VPG Bretas, I Alon, A Paltrinieri, K Chawla European Journal of International Management 17 (2-3), 469-499, 2022 | 35 | 2022 |
| Predictors of NFT prices: An automated machine learning approach I Alon, VPG Bretas, V Katrih Journal of Global Information Management (JGIM) 31 (1), 1-18, 2023 | 28 | 2023 |
| Greenfield FDI attractiveness index: A machine learning approach I Alon, VPG Bretas, A Sclip, A Paltrinieri Competitiveness Review: An International Business Journal 32 (7), 85-108, 2022 | 28 | 2022 |
| Governance modes in international franchise networks: Partner selection and relationships VPG Bretas, TV Rocha, EE Spers, PLR Melo Revista Brasileira de Marketing 19 (1), 150-173, 2020 | 17* | 2020 |
| International governance mode choice: Evidence from Brazilian franchisors VPG Bretas, I Alon, TV Rocha, JRB Galetti Journal of international management 27 (2), 100851, 2021 | 16 | 2021 |
| Gobal mindset na internacionalização das franquias brasileiras TV Rocha, EE Spers, FM Borini, VPG Bretas, PLR Melo, MH Ogasavara, ... | 14 | 2016 |
| Fatores Relacionados a Internacionalização das Redes de Franquias Brasileiras: Dispersão geográfica e pertencimento a grupos VP Bretas, JR Galetti, TV Rocha Revista Eletrônica de Negócios Internacionais: Internext 14 (1), 1-13, 2019 | 13 | 2019 |
| COVID-19 and international business I Alon, V Bretas Globalization, Political Economy, Business and Society in Pandemic Times …, 2021 | 11 | 2021 |
| Franchising in Brazil: foreign entrants build a presence VPG Bretas, I Alon Journal of Business Strategy 42 (6), 374-381, 2021 | 9 | 2021 |
| Networks for scaling businesses: Accessing international support webs for critical support resources VPG Bretas, E Tippmann, J Levie Journal of World Business 60 (4), 101645, 2025 | 7 | 2025 |
| Do stakeholders matter in entry mode decisions? An investigation of international franchise governance mode choice VPG Bretas, JRB Galetti, I Alon, TV Rocha Journal of Business Research 178, 114673, 2024 | 6 | 2024 |
| Global mindset in Internationalization of Brazilian Franchises TV Rocha, EE Spers, FM Borini, VP Bretas, PLR Melo, R Khauaja, ... São Paulo: ESPM, 2016 | 5 | 2016 |
| Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic TV Rocha, VPG Bretas, M Fonseca, CA Pizani, AS Yojo Internext 17 (2), 225-242, 2022 | 3* | 2022 |
| A marca na internacionalização das franquias brasileiras TV Rocha, EE Spers, FM Borini, VP Bretas, PR Melo, MH Ogasavara, ... São Paulo: ESPM, 2018 | 3 | 2018 |
| Determinants of human-machine interaction technology usage: An automated machine learning approach I Alon, VPG Bretas, JRB Galetti, M Götz, B Jankowska Technovation 143, 103230, 2025 | 2 | 2025 |
| Geopolitical tensions: risks and challenges for internationally scaling businesses VPG Bretas, E Tippmann Multinational Business Review, 1–19, 2025 | 1 | 2025 |
| Entry and governance modes in international franchising: a case study VPG Bretas, TV Rocha, RF Galhanone, GB Rossi International Journal of Logistics Systems and Management 38 (3), 343-359, 2021 | 1 | 2021 |
| O papel dos parceiros locais e rede de relacionamentos no processo de internacionalização: o caso Igui Piscinas VP Bretas, TV Rocha, MH Ogasavara, GB Rossi FACEF Pesquisa-Desenvolvimento e Gestão 19 (2), 2016 | 1 | 2016 |