| Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research M Theodosiou, LC Leonidou International business review 12 (2), 141-171, 2003 | 797 | 2003 |
| Strategy fit and performance consequences of international marketing standardization CS Katsikeas, S Samiee, M Theodosiou Strategic management journal 27 (9), 867-890, 2006 | 751 | 2006 |
| Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations M Theodosiou, J Kehagias, E Katsikea Industrial marketing management 41 (7), 1058-1070, 2012 | 522 | 2012 |
| National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance LC Leonidou, D Palihawadana, M Theodosiou Journal of International Marketing 19 (2), 1-29, 2011 | 494 | 2011 |
| The effects of organizational structure and job characteristics on export sales managers’ job satisfaction and organizational commitment E Katsikea, M Theodosiou, N Perdikis, J Kehagias Journal of World Business 46 (2), 221-233, 2011 | 321 | 2011 |
| Factors influencing the degree of international pricing strategy standardization of multinational corporations M Theodosiou, CS Katsikeas Journal of International Marketing 9 (3), 1-18, 2001 | 262 | 2001 |
| The export marketing information system: an integration of the extant knowledge LC Leonidou, M Theodosiou Journal of World Business 39 (1), 12-36, 2004 | 195 | 2004 |
| An integrated model of the behavioural dimensions of industrial buyer‐seller relationships LC Leonidou, D Palihawadana, M Theodosiou European journal of Marketing 40 (1/2), 145-173, 2006 | 183 | 2006 |
| Why people quit: Explaining employee turnover intentions among export sales managers E Katsikea, M Theodosiou, RE Morgan International Business Review 24 (3), 367-379, 2015 | 178 | 2015 |
| Antecedents and performance of electronic business adoption in the hotel industry M Theodosiou, E Katsikea European Journal of Marketing 46 (1/2), 258-283, 2012 | 133 | 2012 |
| Guest editorial: Export marketing: developments and a research agenda G Balabanis, M Theodosiou, ES Katsikea International Marketing Review 21 (4/5), 353-377, 2004 | 120 | 2004 |
| The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets E Katsikea, M Theodosiou, K Makri European Journal of Marketing 53 (10), 2080-2108, 2019 | 91 | 2019 |
| The export information system: An empirical investigation of its antecedents and performance outcomes M Theodosiou, E Katsikea Journal of International Marketing 21 (3), 72-94, 2013 | 91 | 2013 |
| Managerial, organizational, and external drivers of sales effectiveness in export market ventures E Katsikea, M Theodosiou, RE Morgan Journal of the Academy of Marketing Science 35 (2), 270-283, 2007 | 86 | 2007 |
| Information control, role perceptions, and work outcomes of boundary-spanning frontline managers I Rigopoulou, M Theodosiou, E Katsikea, N Perdikis Journal of Business Research 65 (5), 626-633, 2012 | 82 | 2012 |
| How management control and job-related characteristics influence the performance of export sales managers M Theodosiou, E Katsikea Journal of Business Research 60 (12), 1261-1271, 2007 | 81 | 2007 |
| A comparison of formative versus reflective approaches for the measurement of electronic service quality M Theodosiou, E Katsikea, S Samiee, K Makri Journal of interactive marketing 47 (1), 53-67, 2019 | 80 | 2019 |
| An empirical investigation of the antecedents and performance outcomes of export innovativeness K Makri, M Theodosiou, E Katsikea International Business Review 26 (4), 628-639, 2017 | 75 | 2017 |
| Export market expansion strategies of direct-selling small and medium-sized firms: implications for export sales management activities ES Katsikea, M Theodosiou, RE Morgan, N Papavassiliou Journal of International Marketing 13 (2), 57-92, 2005 | 74 | 2005 |
| Evaluating MNEs’ role in implementing the UN Sustainable Development Goals: The importance of innovative partnerships LC Leonidou, M Theodosiou, F Nilssen, P Eteokleous, A Voskou International Business Review 33 (3), 102259, 2024 | 38 | 2024 |
