| The role of risk, efficacy, and anxiety in smokers' cancer information seeking X Zhao, X Cai Health Communication 24 (3), 259-269, 2009 | 120 | 2009 |
| From self-enhancement to supporting censorship: The third-person effect process in the case of Internet pornography X Zhao, X Cai Mass Communication and Society 11 (4), 437-462, 2008 | 80 | 2008 |
| The role of ambivalence in college nonsmokers' information seeking and information processing X Zhao, X Cai Communication Research 35 (3), 298-318, 2008 | 54 | 2008 |
| Click here, kids! Online advertising practices on popular children's websites X Cai, X Zhao Journal of Children and Media 4 (2), 135-154, 2010 | 53 | 2010 |
| Partnering with mommy bloggers to disseminate breast cancer risk information: social media intervention K Wright, C Fisher, C Rising, A Burke-Garcia, D Afanaseva, X Cai Journal of medical Internet research 21 (3), e12441, 2019 | 46 | 2019 |
| Online privacy issues associated with web sites for children X Cai, W Gantz Journal of Broadcasting & Electronic Media 44 (2), 197-214, 2000 | 45 | 2000 |
| Online advertising on popular children’s websites: Structural features and privacy issues X Cai, X Zhao Computers in Human Behavior 29 (4), 1510-1518, 2013 | 44 | 2013 |
| The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising1 A Lang, K Wise, S Lee, X Cai Sex in advertising, 107-132, 2014 | 43 | 2014 |
| An experimental examination of the computer’s time displacement effects X Cai New Media & Society 7 (1), 8-21, 2005 | 33 | 2005 |
| Children's website adherence to the FTC's online privacy protection rule X Cai, W Gantz, N Schwartz, X Wang Journal of Applied Communication Research 31 (4), 346-362, 2003 | 33 | 2003 |
| Is the computer a functional alternative to traditional media? X Cai Communication Research Reports 21 (1), 26-38, 2004 | 27 | 2004 |
| Message fatigue and COVID-19 vaccine booster uptake in the United States L Zhao, X., Kadono, M., Kranzler, E. C., Pavisic, I., Miles, S., Maher, M ... Journal of Health Communication, 0 | 18* | |
| A content analysis of social support messages about environmental breast cancer risk within blogs for mothers KB Wright, X Cai, C Fisher, CJ Rising, A Burke-Garcia, D Afanaseva Health communication 36 (13), 1796-1804, 2021 | 17 | 2021 |
| Framing youth vaping prevention messages: The role of uncertainty tolerance X Cai, X Zhao Health Communication 38 (4), 670-680, 2023 | 15 | 2023 |
| Framing effects in youth e-cigarette use prevention: Individual text messages versus simulated text exchanges. X Zhao, X Cai, A Malterud Health Education and Behavior, 2023 | 15 | 2023 |
| Conflict about climate change at the American Meteorological Society: Meteorologists’ views on a scientific and organizational controversy N Stenhouse, A Harper, X Cai, S Cobb, A Nicotera, E Maibach Bulletin of the American Meteorological Society 98 (2), 219-223, 2017 | 14 | 2017 |
| Advertisements and privacy: Comparing for-profit and non-profit web sites for children X Cai Communication Research Reports 25 (1), 67-75, 2008 | 14 | 2008 |
| Exposure to the tips from former smokers campaign among adolescents in the United States X Zhao, X Cai Nicotine & Tobacco Research 18 (5), 971-975, 2016 | 13 | 2016 |
| Culturally appropriate breast cancer and environmental risk messages: Targeting racially and ethnically diverse mothers CL Fisher, KB Wright, CJ Rising, MD Mullis, D Afanaseva, A Burke-Garcia, ... Journal of Cancer Education 36 (2), 284-293, 2021 | 12 | 2021 |
| The association between exposure to “Tips” and smoking-related outcomes among adolescents in the United States X Zhao, X Cai Health Education Research 31 (5), 614-623, 2016 | 12 | 2016 |
