| Customer experience driven business model innovation T Keiningham, L Aksoy, HL Bruce, F Cadet, N Clennell, IR Hodgkinson, ... Journal of Business Research 116, 431-440, 2020 | 507 | 2020 |
| The interplay of customer experience and commitment T Keiningham, J Ball, S Benoit, HL Bruce, A Buoye, J Dzenkovska, L Nasr, ... Journal of Services Marketing 31 (2), 148-160, 2017 | 257 | 2017 |
| Resource integration, value creation and value destruction in collective consumption contexts HL Bruce, HN Wilson, EK Macdonald, B Clarke Journal of Business Research 103, 173-185, 2019 | 101 | 2019 |
| Rethinking relationship marketing as consumer led and technology driven: Propositions for research and practice T Rooney, E Krolikowska, HL Bruce Journal of Relationship Marketing 20 (1), 42-61, 2021 | 79 | 2021 |
| I can’t always get what I want: low power, service customer (dis) engagement and wellbeing L Abboud, HL Bruce, J Burton European Journal of Marketing 57 (10), 2713-2736, 2023 | 19 | 2023 |
| Guest editorial: investigating the effect of the physical context on customer experience HL Bruce, E Krolikowska, T Rooney Journal of Services Marketing 37 (6), 689-699, 2023 | 18 | 2023 |
| Governing mobilities on the UK canal network M Kaaristo, D Medway, J Burton, S Rhoden, HL Bruce Mobilities 15 (6), 844-861, 2020 | 18 | 2020 |
| Army wives’ consumer vulnerability and communities of coping HL Bruce, E Banister European Journal of Marketing 54 (11), 2849-2871, 2020 | 15 | 2020 |
| Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis HL Bruce, T Rooney, E Krolikowska Journal of Marketing Management 39 (17-18), 1800-1832, 2023 | 12 | 2023 |
| Let there be a “We”: introducing an ethics of collective academic care CRIS Collective European Journal of Marketing 57 (10), 2838-2859, 2023 | 11 | 2023 |
| Advancing customer experience and big data impact via academic–practitioner collaboration J Burton, L Nasr, T Gruber, HL Bruce Journal of Services Marketing 31 (2), 142-147, 2017 | 10 | 2017 |
| Customer perceived value: reconceptualisation, investigation and measurement HL Bruce Cranfield University, 2013 | 6 | 2013 |
| Identifying hidden consumer needs: a systematic literature review HL Bruce Cranfield University, 2010 | 3 | 2010 |
| A Customer Engagement Literature Review and Research Directions L Abboud, H Bruce, J Burton 2019 AMS World Marketing Congress, 2019 | 2 | 2019 |
| SUSTAINABILITY, MAINTAINING CUSTOMER EXPERIENCE, AND RETAINING CUSTOMERS Y Zhang, IN Chowdhury, H Bruce, J Burton 19th International Research Symposium on Service Excellence in Management, 2025 | | 2025 |
| CRISis in Academia? E Banister, K Hamiliton, M Piacentini, H Bruce, W Hein, P Hewer, ... Journal of Customer Behavior, 2024 | | 2024 |
| Let there be a" We": insights into collaborative academic working E Banister, K Hamilton, M Piacentini, L Abboud, S Allison, H Bruce, ... European Journal of Marketing, 2023 | | 2023 |
| Locked Down then Locked In!: Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty J Huang, A Daryanto, M Hogg, H Bruce SERVSIG: 12th SERVSIG Conference, 2022 | | 2022 |
| Using screencast videography as a customer experience and journey mapping tool: a case study F Kawaf, H Bruce, E Krolikowska-Adamczyk, T Rooney, A Ngwakwe SERVSIG, 2022 | | 2022 |
| A Customer Engagement Literature Review and Research Directions L Abboud, H Bruce, J Burton 2019 AMS World Marketing Congress, 2019 | | 2019 |
