| When e-commerce personalization systems show and tell: Investigating the relative persuasive appeal of content-based versus collaborative filtering M Liao, SS Sundar Journal of Advertising 51 (2), 256-267, 2022 | 125 | 2022 |
| Calling BS on ChatGPT: Reflections on AI as a communication source SS Sundar, M Liao Journalism & Communication Monographs 25 (2), 165-180, 2023 | 87 | 2023 |
| User trust in recommendation systems: A comparison of content-based, collaborative and demographic filtering M Liao, SS Sundar, JB Walther Proceedings of the 2022 CHI conference on human factors in computing systems …, 2022 | 74 | 2022 |
| How should AI systems talk to users when collecting their personal information? Effects of role framing and self-referencing on human-AI interaction M Liao, SS Sundar Proceedings of the 2021 CHI conference on human factors in computing systems …, 2021 | 50 | 2021 |
| “Comments are disabled for this video”: A technological affordances approach to understanding source credibility assessment of CSR information on YouTube MQ Liao, AKY Mak Public Relations Review 45 (5), 101840, 2019 | 50 | 2019 |
| Sound of silence: Does muting notifications reduce phone use? M Liao, SS Sundar Computers in Human Behavior 134, 107338, 2022 | 44 | 2022 |
| ‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions N Eng, C DiRusso, CLC Troy, JR Freeman, MQ Liao, Y Sun Environmental Education Research 27 (11), 1599-1617, 2021 | 42 | 2021 |
| Sharing without clicking on news in social media SS Sundar, EC Snyder, M Liao, J Yin, J Wang, G Chi Nature Human Behaviour 9 (1), 156-168, 2025 | 25 | 2025 |
| When an AI doctor gets personal: The effects of social and medical individuation in encounters with human and AI doctors C Chen, M Liao, JB Walther, SS Sundar Communication Research 51 (7), 747-781, 2024 | 13 | 2024 |
| Tuning out (political and science) news? A selective exposure study of the news finds me perception C Skurka, M Liao, H Gil de Zúñiga Communication Research, 00936502231215528, 2023 | 11 | 2023 |
| When recommender systems snoop into social media, users trust them less for health advice Y Sun, M Drivas, M Liao, SS Sundar Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems …, 2023 | 11 | 2023 |
| How does VR affect emotional appeal and persuasiveness of gain versus loss-framed messages? M Liao, P Sajjadi, SS Sundar Science Communication 46 (3), 276-304, 2024 | 10 | 2024 |
| When to explain? Exploring the effects of explanation timing on user perceptions and trust in AI systems C Chen, M Liao, SS Sundar Proceedings of the Second International Symposium on Trustworthy Autonomous …, 2024 | 8 | 2024 |
| Understanding the effects of personalized recommender systems on political news perceptions: A comparison of content-based, collaborative, and editorial choice-based news … M Liao Journal of Broadcasting & Electronic Media 67 (3), 294-322, 2023 | 8 | 2023 |
| # facebookdown: Time to panic or detox? Understanding users’ reactions to social media outage M Liao, SS Sundar CHI Conference on Human Factors in Computing Systems Extended Abstracts, 1-8, 2022 | 8 | 2022 |
| “Paying with my face”–Understanding users’ adoption and privacy concerns of facial recognition payment M Liao, D Agnihotri, X Zhong Proceedings of the Human Factors and Ergonomics Society Annual Meeting 66 (1 …, 2022 | 5 | 2022 |
| Does Transparency Matter When an AI System Meets Performance Expectations? An Experiment with an Online Dating Site Y Sun, MM Liao, SS Sundar, JB Walther Computers in Human Behavior, 108875, 2025 | 3 | 2025 |
| Less vigilant in the mobile era? A comparison of information processing on mobile phones and personal computers M Liao, J Wang, C Chen, SS Sundar New Media & Society 27 (5), 2657-2683, 2025 | 3 | 2025 |
| Does Conversationality and Verifiability Affect Trust in Content Generated by ChatGPT? MQ Liao | 2 | 2024 |
| Online privacy cues and heuristics M Liao, SS Sundar, MB Rosson The Routledge handbook of privacy and social media, 80-88, 2023 | 1 | 2023 |
S. Shyam SundarJimirro Professor of Media Effects & Director, Center for Socially Responsible AI, Penn StateVerified email at psu.edu
