| An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales N Ayadi, M Giraud, C Gonzalez Journal of Retailing and Consumer Services 20 (3), 272-281, 2013 | 69 | 2013 |
| Consumer purchase intentions for green products: Mediating role of WTP and moderating effects of framing N Ayadi, A Lapeyre Journal of Marketing Communications 22 (4), 367-384, 2016 | 66 | 2016 |
| Increasing consumer well-being: Risk as potential driver of happiness N Ayadi, C Paraschiv, E Vernette Applied Economics 49 (43), 4321-4335, 2017 | 41 | 2017 |
| Political communication management: The strategy of the two main candidates during the 2007 French presidential elections C Gurău, N Ayadi Journal of Communication Management 15 (1), 5-22, 2011 | 36 | 2011 |
| Vers un référentiel théorique interdisciplinaire du bien-être individuel N Ayadi, C Paraschiv, É Vernette Revue française de gestion 281 (4), 43-56, 2019 | 35 | 2019 |
| Online dynamic pricing and consumer-perceived ethicality: Synthesis and future research N Ayadi, C Paraschiv, X Rousset Recherche et Applications en Marketing (English Edition) 32 (3), 49-70, 2017 | 35 | 2017 |
| L'expérience de prise de risque par les consommateurs: rôle des émotions anticipées positives N Ayadi Recherche et Applications en Marketing (French Edition) 25 (2), 31-49, 2010 | 17 | 2010 |
| Tarification dynamique en ligne et éthicalité perçue par le consommateur: synthèse et voies de recherche N Ayadi, C Paraschiv, X Rousset Recherche et Applications en Marketing (French Edition) 32 (3), 53-75, 2017 | 13 | 2017 |
| Consumer vulnerability to dynamic pricing in online environments C Paraschiv, N Ayadi, X Rousset, M Turinici Applied Economics 56 (25), 3032-3047, 2024 | 10 | 2024 |
| Celebrity endorsement on social networks sites: Impact of his/her credibility and congruence with the endorsed product, on the consumer’s information adoption and dissemination NB Halima, H Skandrani, N Ayadi International Conference on Digital Economy, 3-14, 2017 | 8 | 2017 |
| Tentations, impulsions et contrôle des consommateurs sur les sites de ventes privées N Ayadi, M Giraud, C Gonzalez Management & Avenir 54 (4), 34-52, 2012 | 8 | 2012 |
| “SOS time!” Paradoxes of digital time experience among emerging adults N Ayadi, S Djelassi Recherche et Applications en Marketing (English Edition) 38 (2), 80-107, 2023 | 6 | 2023 |
| Comment le confinement bouleverse-t-il notre rapport au temps? S Djelassi, N Ayadi The conversation 10, 2020 | 6 | 2020 |
| Ethicality of online dynamic pricing: an empirical investigation of consumer perception of ethical risks C Paraschiv, N Ayadi Journal of Revenue and Pricing Management, 2024 | 4* | 2024 |
| Towards a interdisciplinary theoretical framework of individual well-being N Ayadi, C Paraschiv, É Vernette Revue française de gestion 45 (281), 43-56, 2019 | 3 | 2019 |
| Designing Algorithmic Dynamic Pricing from an Ethical Perspective X Rousset, C Paraschiv, N Ayadi | 3 | 2018 |
| The strategy of the two main candidates during the 2007 French presidential elections C Gurau, N Ayadi HAL Post-Print, 2011 | 2 | 2011 |
| Les déterminants et les chemins de la décision du consommateur en situation risquée N Ayadi Toulouse 1, 2007 | 2 | 2007 |
| «SOS temps!» Les paradoxes de l’expérience digitale du temps chez les adultes émergents N Ayadi, S Djelassi Recherche et Applications en Marketing (French Edition) 38 (2), 84-108, 2023 | 1 | 2023 |
| Le choix des méthodes de protection de l’inno ation: inertie et états de dépendance dans les entreprises françaises P s France, VC Ferrand | 1 | 2013 |
