| The coronavirus pandemic–A critical discussion of a tourism research agenda S Zenker, F Kock Tourism management 81, 104164, 2020 | 1415 | 2020 |
| My city–my brand: the different roles of residents in place branding E Braun, M Kavaratzis, S Zenker Journal of place management and development 6 (1), 18-28, 2013 | 1203 | 2013 |
| Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors S Zenker, E Braun, S Petersen Tourism management 58, 15-27, 2017 | 621 | 2017 |
| How to catch a city? The concept and measurement of place brands S Zenker Journal of Place management and development 4 (1), 40-52, 2011 | 467 | 2011 |
| Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior S Zenker, N Rütter Cities 38, 11-17, 2014 | 390 | 2014 |
| Measuring success in place marketing and branding S Zenker, N Martin Place Branding and Public Diplomacy 7 (1), 32-41, 2011 | 383 | 2011 |
| Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management S Zenker, E Braun Journal of Place Management and development 10 (3), 270-287, 2017 | 336 | 2017 |
| Too afraid to travel? Development of a pandemic (COVID-19) anxiety travel scale (PATS) S Zenker, E Braun, S Gyimóthy Tourism Management 84, 104286, 2021 | 333 | 2021 |
| My place is not your place–different place brand knowledge by different target groups S Zenker, SC Beckmann Journal of Place Management and Development 6 (1), 6-17, 2013 | 331 | 2013 |
| Branding a city: A conceptual approach for place branding and place brand management S Zenker, E Braun | 323 | 2010 |
| Who's your target? The creative class as a target group for place branding S Zenker Journal of Place Management and Development, 2009 | 315 | 2009 |
| Let them do the work: a participatory place branding approach S Zenker, C Erfgen Journal of place management and development 7 (3), 225-234, 2014 | 283 | 2014 |
| The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample S Zenker, S Petersen, A Aholt Cities 31, 156-164, 2013 | 274 | 2013 |
| The vampire effect: when do celebrity endorsers harm brand recall? C Erfgen, S Zenker, H Sattler International Journal of Research in Marketing 32 (2), 155-163, 2015 | 226 | 2015 |
| The place brand centre–a conceptual approach for the brand management of places S Zenker, E Braun 39th European marketing academy conference, 1-8, 2010 | 199 | 2010 |
| Putting a price tag on cities: Insights into the competitive environment of places S Zenker, F Eggers, M Farsky Cities 30, 133-139, 2013 | 159 | 2013 |
| Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks O Schnittka, H Sattler, S Zenker International Journal of Research in Marketing 29 (3), 265-274, 2012 | 156 | 2012 |
| Find out how much it means to me! The importance of interpersonal respect in work values compared to perceived organizational practices N Van Quaquebeke, S Zenker, T Eckloff Journal of business ethics 89 (3), 423-431, 2009 | 156 | 2009 |
| Towards an integrated approach for place brand management E Braun, S Zenker Louvain-la-Neuve: European Regional Science Association (ERSA), 2010 | 154 | 2010 |
| Improving place reputation: Do an open place brand process and an identity-image match pay off? E Braun, J Eshuis, EH Klijn, S Zenker Cities 80, 22-28, 2018 | 144 | 2018 |