| How to measure motivation: A guide for the experimental social psychologist M Touré‐Tillery, A Fishbach Social and Personality Psychology Compass 8 (7), 328-341, 2014 | 454 | 2014 |
| Who or what to believe: Trust and the differential persuasiveness of human and anthropomorphized messengers M Touré-Tillery, AL McGill Journal of Marketing 79 (4), 94-110, 2015 | 248 | 2015 |
| Too far to help: The effect of perceived distance on the expected impact and likelihood of charitable action. M Touré-Tillery, A Fishbach Journal of personality and social psychology 112 (6), 860, 2017 | 181 | 2017 |
| The course of motivation M Touré-Tillery, A Fishbach Journal of Consumer Psychology 21 (4), 414-423, 2011 | 155 | 2011 |
| The end justifies the means, but only in the middle. M Touré-Tillery, A Fishbach Journal of Experimental Psychology: General 141 (3), 570, 2012 | 116 | 2012 |
| It was (n’t) me: Exercising restraint when choices appear self-diagnostic. M Touré-Tillery, A Fishbach Journal of Personality and Social Psychology 109 (6), 1117, 2015 | 66 | 2015 |
| Three sources of motivation M Touré‐Tillery, A Fishbach Consumer Psychology Review 1 (1), 123-134, 2018 | 56 | 2018 |
| No self to spare: How the cognitive structure of the self influences moral behavior M Touré-Tillery, AE Light Organizational Behavior and Human Decision Processes 147, 48-64, 2018 | 54 | 2018 |
| The effect of disease anthropomorphism on compliance with health recommendations L Wang, M Touré-Tillery, AL McGill Journal of the Academy of Marketing Science 51 (2), 266-285, 2023 | 35 | 2023 |
| You will not remember this: How memory efficacy influences virtuous behavior M Touré-Tillery, M Kouchaki Journal of Consumer Research 47 (5), 737-754, 2021 | 31 | 2021 |
| The good-on-paper effect: How the decision context influences virtuous behavior M Touré-Tillery, L Wang Marketing Science 41 (5), 1004-1024, 2022 | 20 | 2022 |
| Feeling judged? How the presence of outgroup members promotes healthier food choices M Touré‐Tillery, J Steinmetz, B DiCosola Psychology & Marketing 39 (8), 1504-1510, 2022 | 19 | 2022 |
| The first-member heuristic: Group members labeled “first” influence judgment and treatment of groups. J Steinmetz, M Touré-Tillery, A Fishbach Journal of Personality and Social Psychology 118 (4), 706, 2020 | 19 | 2020 |
| Motives and goals A Fishbach, M Touré-Tillery HKU PSYC2020, 172, 2018 | 15 | 2018 |
| The problem with self-control A Fishbach, M Touré-Tillery, TJ Carter, OJ Sheldon Society for Personality and Social Psychology Conference (San Diego, CA), 2012 | 13 | 2012 |
| The bad-influencer effect: Indulgence undermines social connection J Gamlin, M Touré-Tillery Journal of the Academy of Marketing Science 53 (4), 1012-1033, 2025 | 7 | 2025 |
| Goals and motivation A Fishbach, M Touré-Tillery Noba Textbook Series: Psychology, 2013 | 6 | 2013 |
| Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation L Wang, M Touré-Tillery Journal of Marketing, 00222429241303387, 2025 | 4 | 2025 |
| Unclearly immoral: Low self-concept clarity increases moral disengagement. J Wang, M Touré-Tillery Journal of Experimental Psychology: General, 2024 | 3 | 2024 |
| The Interplay between Goal Systems and Identities M Touré-Tillery, J Gamlin Goal systems theory: Psychological Processes and Applications, 280-306, 2023 | 3 | 2023 |
Ayelet FishbachProfessor of Behavioral Science and Marketing, University of ChicagoVerified email at chicagobooth.edu
