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Holly Overton
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Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses
JK Kim, H Overton, N Bhalla, JY Li
Public Relations Review 46 (2), 101856, 2020
2202020
Effect of message interactivity on product attitudes and purchase intentions
HK Ott, M Vafeiadis, S Kumble, TF Waddell
Journal of Promotion Management 22 (1), 89-106, 2016
1062016
Examining consumer attitudes toward CSR and CSA messages
H Overton, JK Kim, N Zhang, S Huang
Public Relations Review 47 (4), 1-8, 2021
912021
Communicating sustainability online: An examination of corporate, nonprofit, and university websites
H Ott, R Wang, D Bortree
Climate and Sustainability Communication, 129-146, 2018
772018
Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships
VS Harrison, A Xiao, HK Ott, D Bortree
Public Relations Review 43 (4), 872-881, 2017
752017
Corporate social responsibility and the nonprofit sector: Assessing the thoughts and practices across three nonprofit subsectors
RD Waters, HK Ott
Public Relations Journal 8 (3), 2014
742014
Testing the viability of emotions and issue involvement as predictors of CSA response behaviors.
H Overton, M Choi, J Weatherred, N Zhang
Journal of Applied Communication Research 48 (6), 695-713, 2020
692020
Examining public perceptions of CSR in sport
J Kim, H Overton, K Hull, MChoi
Corporate Communications: An International Journal 23 (4), 629-647, 2018
532018
Predicting public support: applying theory to prosocial behaviors
BW McKeever, R McKeever, G Pressgrove, H Overton
Journal of Communication Management 23 (4), 298-315, 2019
332019
Examining cultural impacts on consumers' environmental CSR outcomes
N Bhalla, H Overton
Corporate Communications: An International Journal 24 (3), 569-592, 2019
322019
Examining the impact of message frames on information seeking and processing: A new integrated theoretical model
H Overton
Journal of Communication Management 22 (3), 327-345, 2018
322018
Examining native CSR advertising as a post-crisis response strategy
L Wu, H Overton
International Journal of Advertising 41 (2), 354-381, 2022
312022
Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors
L Austin, H Overton, B McKeever, DS Bortree
Public Relations Review 46 (5), 1-8, 2020
302020
Double Play!: Examining the relationship between MLB’s Corporate Social Responsibility and sport spectators’ behavioral intentions
J Kim, H Ott, K Hull, M Choi
International Journal of Sport Communication 10 (4), 508-530, 2017
292017
Identifying Frames of the COVID-19 Infodemic: Thematic Analysis of Misinformation Stories Across Media
E Mohammadi, I Tahamtan, Y Mansourian, H Overton
JMIR Infodemiology 2 (1), e33827, 2022
272022
Communicative action and supportive behaviors for environmental CSR practices: An attitude-based segmentation approach.
JY Li, H Overton, N Bhalla
Corporate Communications: An International Journal 25 (2), 171-186, 2020
272020
Examining the determinants of consumer support for corporate social advocacy
JK Kim, H Overton, K Alharbi, J Carter, N Bhalla
Corporate Communications: An International Journal 28 (3), 2023
232023
Is Native Advertising Effective for Corporate Social Responsibility Messaging? How Advertising Recognition Affects ConsumerResponses to Proactive versus Reactive CSR
L Wu, H Overton
Journal of Advertising Research 61 (4), 382-396, 2021
232021
What motivates the public? The power of social norms in driving public participation with organizations
F Yang, HK Ott
Public Relations Review 42 (5), 832-842, 2016
222016
Conscience-driven corporate social advocacy: analyzing moral conviction and perceived motives as predictors of organization-public relationships
H Overton, A Xiao
Corporate Communications: An International Journal 27 (4), 41-653, 2022
202022
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Articles 1–20