| Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms BJ Mariadoss, PS Tansuhaj, N Mouri Industrial Marketing Management 40 (8), 1305-1318, 2011 | 366 | 2011 |
| Buffering and amplifying effects of relationship commitment in business-to-business relationships S Ganesan, SP Brown, BJ Mariadoss, H Ho Journal of Marketing Research 47 (2), 361-373, 2010 | 298 | 2010 |
| Strategic marketing ambidexterity: antecedents and financial consequences BW Josephson, JL Johnson, BJ Mariadoss Journal of the Academy of Marketing Science, 1-16, 2016 | 194 | 2016 |
| Influences of Firm Orientations on Sustainable Supply Chain Management BJ Mariadoss, T Chi, P Tansuhaj, N Pomirleanu Journal of Business Research, 2016 | 168 | 2016 |
| The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation R Cascio, BJ Mariadoss, N Mouri Industrial Marketing Management 39 (7), 1088-1096, 2010 | 165 | 2010 |
| Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage BJ Mariadoss, C Milewicz, S Lee, A Sahaym Industrial Marketing Management 43 (1), 136-145, 2014 | 145 | 2014 |
| Challenges of CRM implementation in business-to-business markets: A contingency perspective M Ahearne, A Rapp, BJ Mariadoss, S Ganesan Journal of Personal Selling & Sales Management 32 (1), 117-129, 2012 | 144 | 2012 |
| Friendship on social networking sites: Improving relationships between hotel brands and consumers N Su, BJ Mariadoss, D Reynolds International Journal of Hospitality Management 51, 76-86, 2015 | 115 | 2015 |
| Uncle Sam rising: Performance implications of business-to-government relationships BW Josephson, JY Lee, BJ Mariadoss, JL Johnson Journal of Marketing 83 (1), 51-72, 2019 | 108 | 2019 |
| Collaboration with higher education institutions for successful firm innovation H Moon, BJ Mariadoss, JL Johnson Journal of Business Research 99, 534-541, 2019 | 107 | 2019 |
| Collaboration with higher education institutions (HEIs) for successful firm innovation H Moon, BJ Mariadoss, JL Johnson 2016 Global Marketing Conference at Hong Kong, 255-259, 2016 | 107* | 2016 |
| Service Transition Strategies in Manufacturing Implications for Firm Risk BW Josephson, JL Johnson, BJ Mariadoss, J Cullen Journal of Service Research, 1094670515600422, 2016 | 106 | 2016 |
| Strategic intent and performance: The role of resource allocation decisions BJ Mariadoss, JL Johnson, KD Martin Journal of Business Research 67 (11), 2393-2402, 2014 | 101 | 2014 |
| The influence of organizational and functional support on the development of salesperson job satisfaction N Pomirleanu, B John Mariadoss Journal of Personal Selling & Sales Management 35 (1), 33-50, 2015 | 92 | 2015 |
| Customer Clusters as Sources of Innovation-Based Competitive Advantage V Bindroo, BJ Mariadoss, RG Pillai Journal of International Marketing, 1-50, 2012 | 65 | 2012 |
| Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation X Xiao, S Sarker, R Wright, S Sarker, BJ Mariadoss MIS Quarterly 44 (4), 1811-1857, 2020 | 63 | 2020 |
| Managing service quality in high customer contact B2B services across domestic and international markets N Pomirleanu, B John Mariadoss, PR Chennamaneni Industrial Marketing Management, 2015 | 63 | 2015 |
| Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role JP Radighieri, B John Mariadoss, Y Grégoire, JL Johnson Marketing Letters 25 (2), 123-138, 2014 | 63 | 2014 |
| The social buyer: A framework for the dynamic role of social media in organizational buying BM Gustafson, N Pomirleanu, BJ Mariadoss, JL Johnson Journal of Business Research 125, 806-814, 2021 | 55 | 2021 |
| How information and communication technology shapes the influence of culture on innovation: a country-level analysis TJV Saldanha, B John-Mariadoss, MX Wu, S Mithas Journal of Management Information Systems 38 (1), 108-139, 2021 | 52 | 2021 |
Nadia PomirleanuProfessor of Marketing, University of Nevada, Las VegasVerified email at unlv.edu
