| Current applications of machine learning techniques in CRM: a literature review and practical implications BNR Chagas, JAN Viana, O Reinhold, F Lobato, AFL Jacob, R Alt 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI), 452-458, 2018 | 60 | 2018 |
| A literature review of the current applications of machine learning and their practical implications BNR Chagas, J Viana, O Reinhold, FMF Lobato, AFL Jacob Jr, R Alt Web Intelligence, 1-15, 2020 | 29 | 2020 |
| Artificial intelligence, blockchain, big data analytics, machine learning and data mining in traditional CRM and social CRM: a critical review G Lampropoulos, K Siakas, J Viana, O Reinhold 2022 IEEE/WIC/ACM International Joint Conference on Web Intelligence and …, 2022 | 24 | 2022 |
| Social CRM in digital marketing agencies: an extensive classification of services GM Barata, J Viana, O Reinhold, F Lobato, R Alt 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI), 750-753, 2018 | 13 | 2018 |
| Designing innovative tools for improving literacy on intellectual property among SMEs J Viana, L Maicher Technology Analysis & Strategic Management 27 (3), 314-333, 2015 | 8 | 2015 |
| Outsourcing of social CRM services in German SMEs J Viana, M van der Zandt, O Reinhold, R Alt International Conference on Business Information Systems, 215-228, 2020 | 7 | 2020 |
| Análise do setor de telecomunicação brasileiro: Uma visão sobre Reclamações GN Sousa, IS Guimarães, JAN Viana, O Reinhold, AFL Jacob Junior, ... Revista Ibérica de Sistemas e Tecnologias de Informação, 31-48, 2020 | 7 | 2020 |
| Model of acceptance and use of social customer relationship management in micro and small enterprises C De Muylder, JL La Falce, JRL Guerra, JA Viana, O Reinhold International Journal of Innovation 13 (1), e27096-e27096, 2025 | 5 | 2025 |
| Social CRM services in digital marketing agencies: a preliminary study on service offerings in Germany J Viana, M van der Zandt, O Reinhold, R Alt International Conference on Business Information Systems, 383-395, 2019 | 3 | 2019 |
| Design options for smart services in energy communities: a multi-criteria mapping analysis among stakeholders J Viana, R Alt, O Reinhold International Journal of Services Technology and Management 28 (3-4), 141-158, 2023 | 2 | 2023 |
| Understanding Customer-Induced Orchestration of Services: A Review of Drivers and Concepts J Viana, R Alt, O Reinhold Business Information Systems Workshops: BIS 2021 International Workshops …, 2022 | 2 | 2022 |
| Ethical Issues in Social CRM: a Literature Review J Viana, E Scisly, O Reinhold 2022 IEEE/WIC/ACM International Joint Conference on Web Intelligence and …, 2022 | 1 | 2022 |
| Smart Services for Energy Communities: Insights on Options and Priorities from a Multicriteria Mapping Study in Germany J Viana, R Alt, O Reinhold 34th Bled eConference: Digital Support from Crisis to Progressive Change 34 …, 2021 | 1 | 2021 |
| Social CRM tools: A systematic mapping study JLFS Junior, J Viana, O Reinhold, AFL Jacob Jr, R Alt, FMF Lobato International Conference on Business Information Systems, 250-261, 2020 | 1 | 2020 |
| Social CRM to Reduce Perceived Risks in Online Purchase Behavior DLDG Conceição, JA Viana, CF De Muÿlder, O Reinhold, R Alt 2022 IEEE/WIC/ACM International Joint Conference on Web Intelligence and …, 2022 | | 2022 |
| Gaining Insights on Student Satisfaction by Applying Social CRM Techniques for GN de Sousal, F Lobato, J Viana Business Information Systems Workshops: BIS 2021 International Workshops …, 2022 | | 2022 |
| Gaining Insights on Student Satisfaction by Applying Social CRM Techniques for Higher Education Institutions GN De Sousa, F Lobato, J Viana, O Reinhold Business Information Systems Workshops: BIS 2021 International Workshops …, 2022 | | 2022 |
| SOCIAL CRM E FINTECH: ANÁLISE DE PUBLICAÇÕES INTERNACIONAIS 2008-2018 L Araújo, C de Muylder, JR Guerra, O Reinhold, J Viana | | 2019 |
| Social CRM from the Customer Perspective: A Preliminary Analysis of Differences between Brazilian and German Users JAN Viana, R Stüber, O Reinhold, R Alt 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI), 740-745, 2018 | | 2018 |
| Improving IP Literacy among Brazilian Startups: the Design of an Innovative Learning System JAN Viana Leipzig University, 2018 | | 2018 |
Olaf ReinholdSocial CRM Research CenterVerified email at scrc-leipzig.de
