‪Andreas Birnik‬ - ‪Google Scholar‬

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	All	Since 2021
Citations	584	182
h-index	9	6
i10-index	9	5

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Co-authors

Jon BillsberryAdjunct Professor, La Trobe UniversityVerified email at latrobe.edu.au

Andreas Birnik

Andreas Birnik

National University of Singapore, Business School

Verified email at nus.edu.sg

strategy international business sustainability marketing ethics


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Marketing mix standardization in multinational corporations: A review of the evidence A Birnik, C Bowman International Journal of Management Reviews 9 (4), 303-324, 2007	171	2007
An evidence-based assessment of online carbon calculators A Birnik International Journal of Greenhouse Gas Control 17, 280-293, 2013	106	2013
Reorienting the business school agenda: The case for relevance, rigor, and righteousness A Birnik, J Billsberry Journal of Business Ethics 82 (4), 985-999, 2008	88	2008
Management as a contextual practice: the need to blend science, skills and practical wisdom J Billsberry, A Birnik Organization management journal 7 (2), 171-178, 2010	71	2010
Mind the gap: The role of HRM in creating, capturing and leveraging rare knowledge in hostile environments G Suder, C Reade, M Riviere, A Birnik, N Nielsen Danger and Risk as Challenges for HRM, 134-161, 2020	48	2020
The branding challenges of Asian manufacturing firms A Birnik, AK Birnik, J Sheth Business Horizons 53 (5), 523-532, 2010	37	2010
Developing climate change strategy: A framework for managers A Birnik Thunderbird International Business Review 55 (6), 699-717, 2013	21	2013
Developing actionable strategy A Birnik, R Moat Business Strategy Review 19 (1), 28-33, 2008	13	2008
Extreme case learning: the manager perspective on rare knowledge and capabilities development G Suder, A Birnik, N Nielsen, M Riviere Knowledge Management Research & Practice 15 (1), 130-145, 2017	11	2017
Cross-border integration in the multinational corporation: The subsidiary management perspective A Birnik Cranfield University, 2007	9	2007
Managing market entry in Oman: The case of Nawras A Birnik, R Cormack, R Moat Thunderbird International Business Review 52 (5), 403-418, 2010	4	2010
Mapping multinational operations A Birnik, R Moat Business Strategy Review 20 (1), 30-33, 2009	4	2009
SEGMENTING WHEN IT MATTERS A Birnik, R Moat Business Strategy Review 21 (1), 46-49, 2010	1	2010

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