| Born‐global SMEs, performance, and dynamic absorptive capacity: evidence from Spanish firms MÁ Rodríguez‐Serrano, E Martín‐Armario Journal of small business management 57 (2), 298-326, 2019 | 167 | 2019 |
| Brand management efficiency and firm value: An integrated resource based and signalling theory perspective M Rahman, MÁ Rodríguez-Serrano, M Lambkin Industrial Marketing Management 72, 112-126, 2018 | 130 | 2018 |
| Corporate social responsibility and marketing performance: The moderating role of advertising intensity M Rahman, MÁ Rodríguez-Serrano, M Lambkin Journal of Advertising Research 57 (4), 368-378, 2017 | 128 | 2017 |
| Brand equity and firm performance: the complementary role of corporate social responsibility M Rahman, MÁ Rodríguez-Serrano, M Lambkin Journal of Brand Management 26 (6), 691-704, 2019 | 120 | 2019 |
| Advertising efficiency and profitability: evidence from the pharmaceutical industry M Rahman, MÁ Rodríguez-Serrano, M Lambkin Industrial Marketing Management 89, 619-629, 2020 | 69 | 2020 |
| The benefits of auditors' sustained ethical behavior: Increased trust and reduced costs R Morales-Sánchez, M Orta-Pérez, MÁ Rodríguez-Serrano Journal of Business Ethics, 441-459, 2020 | 58 | 2020 |
| Corporate environmentalism and brand value: A natural resource-based perspective M Rahman, MÁ Rodríguez-Serrano, AR Faroque Journal of Marketing Theory and Practice 29 (4), 463-479, 2021 | 41 | 2021 |
| Does advertising productivity affect organizational performance? Impact of market conditions M Rahman, MÁ Rodríguez‐Serrano, M Hughes British Journal of Management 32 (4), 1359-1383, 2021 | 38 | 2021 |
| SME growth speed: The relationship with board capital C Barroso-Castro, M Domínguez-CC, MÁ Rodríguez-Serrano Journal of Small Business Management 60 (2), 480-512, 2022 | 36 | 2022 |
| How does internationalization begin? The role of age at entry and export experience in the early stages of the process JC Casillas, FJ Acedo, MÁ Rodríguez-Serrano BRQ Business Research Quarterly 23 (2), 107-119, 2020 | 36 | 2020 |
| Reasons which influence on the students’ decision to take a university course: differences by gender and degree JM López-Bonilla, R Barrera Barrera, MÁ Rodríguez Serrano, ... Educational Studies 38 (3), 297-308, 2012 | 35 | 2012 |
| Las empresas born global: un enfoque de capacidades dinámicas M Rodríguez Serrano, E Martín Armario, C Ruiz Moreno Revista Internacional de la Pequeña y Mediana Empresa 1 (4), 49-67, 2011 | 35* | 2011 |
| Dynamic panel data models in tourism Á Gallego, MÁ Rodríguez-Serrano, C Casanueva Current Issues in Tourism 22 (4), 379-399, 2019 | 34 | 2019 |
| The impact of tourism on active and healthy ageing: Health-related quality of life M Vega-Vázquez, MÁ Rodríguez-Serrano, M Castellanos-Verdugo, ... Journal of Policy Research in Tourism, Leisure and Events 13 (3), 349-373, 2021 | 31 | 2021 |
| Innovation and performance in social economy enterprises: The mediating effect of legitimacy for customers F Espasandín-Bustelo, JI Rufino-Rus, MÁ Rodríguez-Serrano Journal of Business Research 158, 113626, 2023 | 24 | 2023 |
| Listed SMEs and innovation: the role of founding board members C Barroso-Castro, M Domínguez de la Concha Castañeda, ... International Entrepreneurship and Management Journal 18 (2), 901-934, 2022 | 22 | 2022 |
| The role of absorptive capability on born-global performance MÁ Rodríguez-Serrano, FA Martín-Velicia Journal of Promotion Management 21 (4), 447-458, 2015 | 15 | 2015 |
| The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability: a moderated mediational approach M Rahman, MÁ Rodríguez-Serrano, AS Shimul, AR Faroque Journal of Macromarketing 43 (4), 460-475, 2023 | 12 | 2023 |
| Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship M Rahman, MÁ Rodríguez-Serrano, M Lambkin Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 5 | 2017 |
| Product innovation, new product commercialisation and competitive advantage: the role of process innovation J Edeh, E Ramos-Hidalgo, ÁM Rodríguez-Serrano, MA Agusti Technology Analysis & Strategic Management, 1-15, 2025 | 1 | 2025 |
