| The structure of intrinsic motivation A Fishbach, K Woolley Annual Review of Organizational Psychology and Organizational Behavior 9 (1 …, 2022 | 580 | 2022 |
| For the fun of it: Harnessing immediate rewards to increase persistence in long-term goals K Woolley, A Fishbach Journal of Consumer Research 42 (6), 952-966, 2016 | 240 | 2016 |
| It’s about time: Earlier rewards increase intrinsic motivation. K Woolley, A Fishbach Journal of personality and social psychology 114 (6), 877, 2018 | 216 | 2018 |
| A recipe for friendship: similar food consumption promotes trust and cooperation K Woolley, A Fishbach Journal of Consumer Psychology 27 (1), 1-10, 2017 | 215 | 2017 |
| A structural model of intrinsic motivation: On the psychology of means-ends fusion. AW Kruglanski, A Fishbach, K Woolley, JJ Bélanger, M Chernikova, ... Psychological review 125 (2), 165, 2018 | 214 | 2018 |
| Immediate rewards predict adherence to long-term goals K Woolley, A Fishbach Personality and Social Psychology Bulletin 43 (2), 151-162, 2017 | 177 | 2017 |
| The experience matters more than you think: People value intrinsic incentives more inside than outside an activity. K Woolley, A Fishbach Journal of Personality and Social Psychology 109 (6), 968-982, 2015 | 125 | 2015 |
| Closing your eyes to follow your heart: Avoiding information to protect a strong intuitive preference. K Woolley, JL Risen Journal of personality and social psychology 114 (2), 230, 2018 | 112 | 2018 |
| Motivating personal growth by seeking discomfort K Woolley, A Fishbach Psychological Science, 09567976211044685, 2022 | 85 | 2022 |
| Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption K Woolley, MA Sharif Journal of Marketing Research 59 (3), 453-471, 2022 | 84 | 2022 |
| Shared Plates, Shared Minds: Consuming from a Shared Plate Promotes Cooperation K Woolley, A Fishbach Psychological science 30 (4), 541-552, 2019 | 83 | 2019 |
| Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing K Woolley, MA Sharif Journal of Marketing Research 58 (3), 539-558, 2021 | 75 | 2021 |
| Food restriction and the experience of social isolation. K Woolley, A Fishbach, RM Wang Journal of personality and social psychology 119 (3), 657, 2020 | 52 | 2020 |
| Does company size shape product quality inferences? Larger companies make better high-tech products, but smaller companies make better low-tech products K Woolley, D Kupor, PJ Liu Journal of Marketing Research 60 (3), 425-448, 2023 | 48 | 2023 |
| Hiding from the Truth: When and How Cover Enables Information Avoidance K Woolley, JL Risen Journal of Consumer Research 47 (5), 675-697, 2021 | 45 | 2021 |
| Working during non-standard work time undermines intrinsic motivation LM Giurge, K Woolley Organizational Behavior and Human Decision Processes 170, 104134, 2022 | 44 | 2022 |
| How You Estimate Calories Matters: Calorie Estimation Reversals K Woolley, PJ Liu Journal of Consumer Research 48 (1), 147-168, 2021 | 41 | 2021 |
| Underestimating the importance of expressing intrinsic motivation in job interviews K Woolley, A Fishbach Organizational Behavior and Human Decision Processes 148, 1-11, 2018 | 38 | 2018 |
| The Effect of Categorization on Goal Progress Perceptions and Motivation MA Sharif, K Woolley Journal of Consumer Research 47 (4), 608-630, 2020 | 37 | 2020 |
| Avoiding ethical temptations A Fishbach, K Woolley Current Opinion in Psychology 6, 36-40, 2015 | 21 | 2015 |
Ayelet FishbachProfessor of Behavioral Science and Marketing, University of ChicagoVerified email at chicagobooth.edu
