| Impact of social network structure on content propagation: A study using YouTube data H Yoganarasimhan Quantitative Marketing and Economics 10 (1), 111-150, 2012 | 358 | 2012 |
| Targeting and privacy in mobile advertising O Rafieian, H Yoganarasimhan Marketing Science 40 (2), 193-218, 2021 | 324 | 2021 |
| Search personalization using machine learning H Yoganarasimhan Management Science 66 (3), 1045-1070, 2020 | 271 | 2020 |
| The value of reputation in an online freelance marketplace H Yoganarasimhan Marketing Science 32 (6), 860-891, 2013 | 211 | 2013 |
| Link to success: How blogs build an audience by promoting rivals D Mayzlin, H Yoganarasimhan Management Science 58 (9), 1651-1668, 2012 | 148 | 2012 |
| AI and personalization O Rafieian, H Yoganarasimhan Artificial intelligence in marketing, 77-102, 2023 | 107 | 2023 |
| Design and evaluation of optimal free trials H Yoganarasimhan, E Barzegary, A Pani Management Science 69 (6), 3220-3240, 2023 | 96* | 2023 |
| Cloak or flaunt? The fashion dilemma H Yoganarasimhan Marketing Science 31 (1), 74-95, 2012 | 74 | 2012 |
| Machine learning and marketing D Dzyabura, H Yoganarasimhan Handbook of marketing analytics, 255-279, 2018 | 69 | 2018 |
| Estimation of beauty contest auctions H Yoganarasimhan Marketing Science 35 (1), 27-54, 2016 | 53 | 2016 |
| Identifying the presence and cause of fashion cycles in data H Yoganarasimhan Journal of Marketing Research 54 (1), 5-26, 2017 | 48* | 2017 |
| Soul and machine (learning) D Proserpio, JR Hauser, X Liu, T Amano, A Burnap, T Guo, D Lee, ... Marketing Letters 31 (4), 393-404, 2020 | 41 | 2020 |
| Variety Effects in Mobile Advertising O Rafieian, H Yoganarasimhan Journal of Marketing Research, 002224372110560, 2021 | 39* | 2021 |
| Lola: Llm-assisted online learning algorithm for content experiments Z Ye, H Yoganarasimhan, Y Zheng Marketing Science, 2025 | 36 | 2025 |
| How Do Content Producers Respond to Engagement on Social Media Platforms? S Mummalaneni, H Yoganarasimhan, V Pathak Available at SSRN 4173537, 2022 | 24 | 2022 |
| Star-cursed lovers: Role of popularity information in online dating B Bojd, H Yoganarasimhan Marketing Science 41 (1), 73-92, 2022 | 23 | 2022 |
| Strategic polarization in group interactions G Iyer, H Yoganarasimhan Journal of Marketing Research 58 (4), 782-800, 2021 | 23 | 2021 |
| A bias correction approach for interference in ranking experiments A Goli, A Lambrecht, H Yoganarasimhan Marketing Science 43 (3), 590-614, 2024 | 22 | 2024 |
| Effective adaptive exploration of prices and promotions in choice-based demand models L Jain, Z Li, E Loghmani, B Mason, H Yoganarasimhan Marketing Science 43 (5), 1002-1030, 2024 | 19 | 2024 |
| From feeds to inboxes: A comparative study of polarization in Facebook and email news sharing H Yoganarasimhan, I Iakovetskaia Management Science 70 (9), 6461-6472, 2024 | 18 | 2024 |
Omid RafieianJohnson and Cornell Tech, Cornell UniversityVerified email at cornell.edu
