| Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness MDN Sakib, M Zolfagharian, A Yazdanparast Journal of Retailing and Consumer Services 52, 101733, 2020 | 299 | 2020 |
| Co‐creating logistics value: a service‐dominant logic perspective A Yazdanparast, I Manuj, SM Swartz The International Journal of Logistics Management 21 (3), 375-403, 2010 | 267 | 2010 |
| Consumer based brand equity in the 21st century: an examination of the role of social media marketing A Yazdanparast, M Joseph, F Muniz Young Consumers 17 (3), 243-255, 2016 | 173 | 2016 |
| Revealing obstacles to the consumer imagination N Spears, A Yazdanparast Journal of Consumer Psychology 24 (3), 363-372, 2014 | 121 | 2014 |
| Investigating the marketing impact of consumers’ connectedness to celebrity endorsers GA Tran, A Yazdanparast, D Strutton Psychology & Marketing 36 (10), 923-935, 2019 | 111 | 2019 |
| Can consumers forgo the need to touch products? An investigation of nonhaptic situational factors in an online context A Yazdanparast, N Spears Psychology & Marketing 30 (1), 46-61, 2013 | 108 | 2013 |
| The dark side of consumer life in the age of virtual and mobile technology M Zolfagharian, A Yazdanparast Journal of Marketing Management 33 (15-16), 1304-1335, 2017 | 77 | 2017 |
| The quest for competitive advantage in global supply chains: the role of interorganizational learning I Manuj, A Omar, A Yazdanparast Transportation Journal 52 (4), 463-492, 2013 | 75 | 2013 |
| Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers P Iyer, A Yazdanparast, D Strutton Journal of Consumer Marketing 34 (7), 646-663, 2017 | 74 | 2017 |
| Perceptions and Use of Learning Management System Tools and Other Technologies in Higher Education: A Preliminary Analysis. D Borboa, M Joseph, D Spake, A Yazdanparast Journal of Learning in Higher Education 10 (2), 17-23, 2014 | 68 | 2014 |
| Impact of COVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective A Yazdanparast, Y Alhenawi Journal of Consumer Behaviour 21 (4), 806-827, 2022 | 65 | 2022 |
| From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement S Torkzadeh, M Zolfagharian, A Yazdanparast, DD Gremler European Journal of Marketing 56 (7), 1799-1829, 2022 | 59 | 2022 |
| Need for touch and information processing strategies: An empirical examination A Yazdanparast, N Spears Journal of Consumer Behaviour 11 (5), 415-421, 2012 | 58 | 2012 |
| The effect of product touch information and sale proneness on consumers' responses to price discounts A Yazdanparast, M Kukar‐Kinney Psychology & Marketing 40 (1), 146-168, 2023 | 39 | 2023 |
| Consequences of moral transgressions: How regulatory focus orientation motivates or hinders moral decoupling K Cowan, A Yazdanparast Journal of Business Ethics, 115-132, 2021 | 38 | 2021 |
| An investigation of Facebook boredom phenomenon among college students A Yazdanparast, M Joseph, A Qureshi Young Consumers 16 (4), 468-480, 2015 | 38 | 2015 |
| Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar? Y Alhenawi, A Yazdanparast International Journal of Bank Marketing 40 (3), 425-457, 2022 | 31 | 2022 |
| Immediacy pandemic: consumer problem-solving styles and adaptation strategies M Zolfagharian, A Yazdanparast European Journal of Marketing 53 (6), 1051-1072, 2019 | 26 | 2019 |
| The new me or the me I’m proud of? Impact of objective self-awareness and standards on acceptance of cosmetic procedures A Yazdanparast, N Spears European Journal of Marketing 52 (1/2), 279-301, 2018 | 26 | 2018 |
| Olympic Sponsorships and Brand Value: An Empirical Analysis A Yazdanparast, O Bayar Journal of Advertising, 1-21, 2021 | 23 | 2021 |
