| Less is more: A theory of minimalist luxury ZJ Liu, P Yildirim, ZJ Zhang Journal of Economics & Management Strategy 33 (1), 78-110, 2024 | 22* | 2024 |
| Asymmetric impact of matching technology on influencer marketing: Implications for platform revenue J Liu, Y Liu Marketing Science 44 (1), 65-83, 2025 | 16 | 2025 |
| A theory of maximalist luxury Z Liu, P Yildirim, ZJ Zhang Journal of Economics & Management Strategy 31 (2), 284-323, 2022 | 8* | 2022 |
| How Allowing a Little Bit of Dissent Helps Control Social Media: Impact of Market Structure on Censorship Compliance ZJ Liu Journal of the European Economic Association (forthcoming), 2025 | 4* | 2025 |
| Spiral of Silence: How Neutral Moderation Polarizes Content Creation Y Bao, J Liu arXiv preprint arXiv:2511.19680, 2025 | | 2025 |
| Reactive Marketing and the Co-Production of (In) Authenticity PS Desai, J Liu arXiv preprint arXiv:2511.16793, 2025 | | 2025 |
| People Are More Likely to Believe and Share Fake News on Smartphones (vs. PCs) M Xu, ZJ Liu, Y Yang Working paper, 2022 | | 2022 |
Pinar YildirimProfessor of Marketing & Professor of Economics, Wharton School, University of PennsylvaniaVerified email at upenn.edu
