| Social media adoption and its impact on firm performance: the case of the UAE SZ Ahmad, AR Abu Bakar, N Ahmad International Journal of Entrepreneurial Behavior & Research 25 (1), 84-111, 2019 | 637 | 2019 |
| Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE SZ Ahmad, N Ahmad, ARA Bakar Telematics and Informatics 35 (1), 6-17, 2018 | 577 | 2018 |
| Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation K Nam, J Baker, N Ahmad, J Goo Decision Support Systems 129, 113168, 2020 | 255 | 2020 |
| Scrub typhus in West Pakistan CL Wisseman Jr, R Traub, N Ahmad Acta medica et biologica 15, 37-39, 1967 | 250 | 1967 |
| Dissatisfaction, disconfirmation, and distrust: An empirical examination of value co-destruction through negative electronic word-of-mouth (eWOM) K Nam, J Baker, N Ahmad, J Goo Information Systems Frontiers 22 (1), 113-130, 2020 | 226 | 2020 |
| An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs SZ Ahmad, ARA Bakar, N Ahmad The International Journal of Management Education 16 (1), 14-25, 2018 | 211 | 2018 |
| Generative artificial intelligence and the education sector N Ahmad, S Murugesan, N Kshetri Computer 56 (6), 72-76, 2023 | 162 | 2023 |
| Knowledge sharing through inter‐organizational knowledge networks: Challenges and opportunities in the United Arab Emirates N Ahmad, A Daghfous European Business Review 22 (2), 153-174, 2010 | 159 | 2010 |
| Yield potential and stability of nine wheat varieties under water stress conditions R Ahmad, S Qadir, N Ahmad, KH Shah Int. J. Agric. Biol 5 (1), 7-9, 2003 | 157 | 2003 |
| Technology adoption model and a road map to successful implementation of ITIL N Ahmad, N Tarek Amer, F Qutaifan, A Alhilali Journal of Enterprise Information Management 26 (5), 553-576, 2013 | 142 | 2013 |
| Measuring service quality and customer satisfaction of the small-and medium-sized hotels (SMSHs) industry: lessons from United Arab Emirates (UAE) SZ Ahmad, N Ahmad, A Papastathopoulos Tourism Review 74 (3), 349-370, 2019 | 141 | 2019 |
| Lessons learned during a decade of ERP experience: A case study K Wenrich, N Ahmad International Journal of Enterprise Information Systems (IJEIS) 5 (1), 55-73, 2009 | 129 | 2009 |
| Application of TOPSIS method for decision making RM Zulqarnain, M Saeed, N Ahmad, F Dayan, B Ahmad IJSRMSS International Journal of Scientific Research in Mathematical and …, 2020 | 123 | 2020 |
| Solubilization of rock phosphate by micro-organisms isolated from Bihar soils N Ahmad, KK Jha The Journal of General and Applied Microbiology 14 (1), 89-95, 1968 | 122 | 1968 |
| Systematic approach to successful implementation of ITIL N Ahmad, ZM Shamsudin Procedia computer science 17, 237-244, 2013 | 120 | 2013 |
| Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform D Shin, JS Lim, N Ahmad, M Ibahrine Ai & Society 39 (2), 477-490, 2024 | 108 | 2024 |
| Software project management tools: making a practical decision using AHP N Ahmad, PA Laplante 2006 30th Annual IEEE/NASA Software Engineering Workshop, 76-84, 2006 | 102 | 2006 |
| The integration of analytical hierarchy process and data envelopment analysis in a multi-criteria decision-making problem N Ahmad, D Berg, GR Simons International Journal of Information Technology & Decision Making 5 (02 …, 2006 | 94 | 2006 |
| Examination of students’ selection criteria for international education SZ Ahmad, FR Buchanan, N Ahmad International Journal of Educational Management 30 (6), 1088-1103, 2016 | 84 | 2016 |
| The impact of flow experience and personality type on the intention to use virtual world N Ahmad, H Abdulkarim International Journal of Human–Computer Interaction 35 (12), 1074-1085, 2019 | 78 | 2019 |