| Managing value co-creation in the tourism industry F Cabiddu, TW Lui, G Piccoli Annals of Tourism Research 42, 86-107, 2013 | 573 | 2013 |
| Social media affordances: Enabling customer engagement F Cabiddu, M De Carlo, G Piccoli Annals of Tourism Research 48, 175-192, 2014 | 451 | 2014 |
| Inside your social media ring: How to optimize online corporate reputation PB Floreddu, F Cabiddu, R Evaristo Business horizons 57 (6), 737-745, 2014 | 205 | 2014 |
| Social media communication strategies PB Floreddu, F Cabiddu Journal of Services Marketing 30 (5), 490-503, 2016 | 194 | 2016 |
| Leading digital transformation through an Agile Marketing Capability: the case of Spotahome L Moi, F Cabiddu Journal of Management and Governance 25 (4), 1145-1177, 2021 | 151 | 2021 |
| Why do users trust algorithms? A review and conceptualization of initial trust and trust over time F Cabiddu, L Moi, G Patriotta, DG Allen European management journal 40 (5), 685-706, 2022 | 133 | 2022 |
| Toxic collaborations: Co-destroying value in the B2B context F Cabiddu, F Moreno, L Sebastiano Journal of Service Research 22 (3), 241-255, 2019 | 116 | 2019 |
| Fostering corporate sustainability in tourism management through social values within collective value co-creation processes R Cannas, G Argiolas, F Cabiddu Journal of sustainable tourism 27 (1), 139-155, 2019 | 104 | 2019 |
| An agile marketing capability maturity framework L Moi, F Cabiddu Tourism management 86, 104347, 2021 | 92 | 2021 |
| What's in it for me? Capital, value and co-creation practices S Lombardo, F Cabiddu Industrial Marketing Management 61, 155-169, 2017 | 63 | 2017 |
| What does it matter for trust of green consumers? An application to German electricity market A Mezger, P Cabanelas, F Cabiddu, K Rüdiger Journal of Cleaner Production 242, 118484, 2020 | 62 | 2020 |
| Active seniors perceived value within digital museum transformation C Traboulsi, M Frau, F Cabiddu The TQM Journal 30 (5), 530-553, 2018 | 53 | 2018 |
| Sustainable development and consumption: The role of trust for switching towards green energy A Mezger, P Cabanelas, MJ López‐Miguens, F Cabiddu, K Rüdiger Business Strategy and the Environment 29 (8), 3598-3610, 2020 | 50 | 2020 |
| Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms L Moi, F Cabiddu Journal of Business & Industrial Marketing 37 (10), 2022-2035, 2022 | 41 | 2022 |
| Do they see eye to eye? Managing customer experience in phygital high-tech retail G Pusceddu, L Moi, F Cabiddu Management Decision 63 (6), 2008-2037, 2025 | 35 | 2025 |
| How emotions impact the interactive value formation process during problematic social media interactions M Frau, F Cabiddu, L Frigau, P Tomczyk, F Mola Journal of Research in Interactive Marketing 17 (5), 773-793, 2023 | 32 | 2023 |
| Disentangling the strategic use of social media in the insurance industry: A value co-creation perspective M Castriotta, PB Floreddu, MC Di Guardo, F Cabiddu Social media in strategic management 11, 63-86, 2013 | 32 | 2013 |
| Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches Y Rashkova, L Moi, E Marku, F Cabiddu Journal of Marketing Communications 30 (7), 810-833, 2024 | 30 | 2024 |
| Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice Y Rashkova, L Moi, F Cabiddu Journal of Business Ethics 189 (2), 249-268, 2024 | 28 | 2024 |
| When multiple actors' online interactions lead to value co-destruction: an explorative case study M Frau, F Cabiddu, F Muscas Diverse methods in customer relationship marketing and management, 163-180, 2018 | 27 | 2018 |
Ludovica MoiTenure Track Assistant Professor (RTT), Department of Economics and Business, University of CagliariVerified email at unica.it
