| Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment K Kim, MG Schmierbach, MY Chung, JD Fraustino, F Dardis, L Ahern Computers in Human Behavior 48, 695-705, 2015 | 243 | 2015 |
| Marginalization devices in US press coverage of Iraq war protest: A content analysis FE Dardis Mass Communication & Society 9 (2), 117-135, 2006 | 196 | 2006 |
| Prescribing versus describing: Testing image restoration strategies in a crisis situation F Dardis, MM Haigh Corporate Communications: An International Journal 14 (1), 101-118, 2009 | 158 | 2009 |
| Gaming across different consoles: exploring the influence of control scheme on game-player enjoyment AM Limperos, MG Schmierbach, AD Kegerise, FE Dardis Cyberpsychology, Behavior, and Social Networking 14 (6), 345-350, 2011 | 146 | 2011 |
| Media framing of capital punishment and its impact on individuals' cognitive responses FE Dardis, FR Baumgartner, AE Boydstun, S De Boef, F Shen Mass Communication & Society 11 (2), 115-140, 2008 | 110 | 2008 |
| Electronic friend or virtual foe: Exploring the role of competitive and cooperative multiplayer video game modes in fostering enjoyment M Schmierbach, Q Xu, A Oeldorf-Hirsch, FE Dardis Media Psychology 15 (3), 356-371, 2012 | 94 | 2012 |
| The impact of game customization and control mechanisms on recall of integral and peripheral brand placements in videogames FE Dardis, M Schmierbach, AM Limperos Journal of Interactive Advertising 12 (2), 1-12, 2012 | 75 | 2012 |
| Effects of negative political advertising on individuals' cynicism and self-efficacy: The impact of ad type and message exposures FE Dardis, F Shen, HH Edwards Mass Communication & Society 11 (1), 24-42, 2008 | 67 | 2008 |
| The influence of evidence type and product involvement on message‐framing effects in advertising FE Dardis, F Shen Journal of Consumer Behaviour: An International Research Review 7 (3), 222-238, 2008 | 64 | 2008 |
| Military accord, media discord: A cross-national comparison of UK vs US press coverage of Iraq war protest FE Dardis International Communication Gazette 68 (5-6), 409-426, 2006 | 62 | 2006 |
| Attenuating the negative effects of perceived incongruence in sponsorship: How message repetition can enhance evaluations of an “incongruent” sponsor FE Dardis Journal of Promotion Management 15 (1-2), 36-56, 2009 | 58 | 2009 |
| The role of issue-framing functions in affecting beliefs and opinions about a sociopolitical issue FE Dardis Communication Quarterly 55 (2), 247-265, 2007 | 55 | 2007 |
| Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience C DiRusso, C Buckley, P Diddi, FE Dardis, M Vafeiadis, N Eng Public Relations Review 48 (3), 102207, 2022 | 50 | 2022 |
| Adver-Where? Comparing the effectiveness of banner ads and video ads in online video games FE Dardis, M Schmierbach, B Sherrick, F Waddell, J Aviles, S Kumble, ... Journal of Interactive Advertising 16 (2), 87-100, 2016 | 44 | 2016 |
| The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior … SJ Maksi, KL Keller, F Dardis, M Vecchi, J Freeman, RK Evans, E Boyland, ... Frontiers in nutrition 10, 1325265, 2024 | 40 | 2024 |
| The impact of apology on organization–public relationships and perceptions of corporate social responsibility MM Haigh, F Dardis Public Relations Journal 6 (1), 1-16, 2012 | 40 | 2012 |
| Effects of in-game virtual direct experience (VDE) on reactions to real-world brands FE Dardis, M Schmierbach, L Ahern, J Fraustino, S Bellur, S Brooks, ... Journal of Promotion Management 21 (3), 313-334, 2015 | 30 | 2015 |
| How game difficulty and ad framing influence memory of in-game advertisements F Dardis, M Schmierbach, B Sherrick, B Luckman Journal of Consumer Marketing 36 (1), 1-11, 2019 | 29 | 2019 |
| Strategic nonprofit communication: Effects of cross-sector corporate social responsibility (CSR) alliances on nonprofits and the mediating role of social-objectives achievement … M Vafeiadis, VS Harrison, P Diddi, F Dardis, C Buckley International Journal of Strategic Communication 15 (4), 275-292, 2021 | 28 | 2021 |
| Kidfluencing: The role of calls to action, logo presence, and disclosure modality on parental appraisals J Freeman, F Dardis Journal of Current Issues & Research in Advertising 43 (3), 256-273, 2022 | 25 | 2022 |
