| Impact of augmented reality on consumer purchase intention with the mediating role of customer brand engagement: moderating role of interactivity in online shopping K Abrar Bahria University Journal of Management & Technology 1 (2), 64-80, 2018 | 78 | 2018 |
| Impact of perceived risk on online impulse buying tendency: An empirical study in the consumer market of Pakistan K Abrar, M Naveed, MI Ramay Journal of Accounting & Marketing 6 (3), 246, 2017 | 67 | 2017 |
| Impact of online store atmosphere, customized information and customer satisfaction on online repurchase intention K Abrar, S Zaman, ZW Satti Global Management Journal for Academic & Corporate Studies 7 (2), 22-34, 2017 | 67 | 2017 |
| Innovations for potential entrepreneurs in service quality and customer loyalty in the hospitality industry ZW Satti, SF Babar, S Parveen, K Abrar, A Shabbir Asia pacific journal of innovation and entrepreneurship 14 (3), 317-328, 2020 | 59 | 2020 |
| Impact of social media interaction and social media usability on brand love and brand attachment with the moderating role of gender K Abrar, M Arif, MI Sindhu, A Hussain Journal of Business and Tourism 1 (1), 377-393, 2017 | 19 | 2017 |
| BRAND LOVE-SOME ANTECEDENTS AND CONSEQUENCES: AN EMPIRICAL STUDY OF THE RETAIL INDUSTRY. S Shujaat, B Durrani, K Abrar, T Rashid International Journal of Sales, Retailing & Marketing 7 (2), 2018 | 12 | 2018 |
| How social gratification affects social network gaming habitual behavior. Sequential mediation of flow experience and consumer satisfaction K Abrar, AK Mian, S Zaman Global Management Journal for Academic & Corporate Studies 12 (1), 141-157, 2022 | 10 | 2022 |
| How Customer Experience Quality affects Customer Satisfaction-Loyalty with Moderating role of Competitive Choices and Familiarity: Assessment of Private Hospitals in Pakistan. K Abrar, MA Saeed, I Ahmad, S Ali Sukkur IBA Journal of Management and Business 7 (1), 75-91, 2020 | 7 | 2020 |
| Narratives of SMEs on Access to Finance: Barriers and Opportunities in Pakistan’s Banking Sector N Ashraf, F Arzu, K Abrar, M Anwar The Critical Review of Social Sciences Studies 3 (4), 262-277, 2025 | 6 | 2025 |
| Effect of Information and Communication Technologies (ICT) as Innovation Tool on Business Performance: Evidence from Pakistan K Akbar, K Abrar, SA Khan Annals of Human and Social Sciences 3 (3), 494-504, 2022 | 6 | 2022 |
| Artificial Intelligence in the Classroom: Teachers’ Lived Experiences and Ethical Concerns in Educational Integration MA Rehmat, H Hassan, HA Khan, K Abrar ASSAJ 4 (02), 629-645, 2025 | 5 | 2025 |
| IT Sector Transition to Agile: Managerial Challenges and Cultural Dynamics in Pakistan’s Technology Firms MAR Rehmat, H Hassan, M Rumaan, K Abrar Social Science Review Archives 3 (4), 479-494, 2025 | 5 | 2025 |
| Human-Centred Explainable AI in Emerging Markets: Trust and Confidence Among Non-Technical Users in Pakistan MA Rehmat, H Hassan, M Rumaan, J Baig, K Abrar Annual Methodological Archive Research Review 3 (10), 145-163, 2025 | 5 | 2025 |
| Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance. Evidence from Hotel Industry of Pakistan. K Abrar Sukkur IBA Journal of Management and Business 6 (1), 66-86, 2019 | 5 | 2019 |
| Impact of Electronic Word of Mouth on Customer Purchase Intention: Moderating Role of Social Risk and Mediating Role of In-person Word of Mouth. A study of the Gaming Industry … K Abrar, AK Mian, S Zaman Global Management Journal for Academic & Corporate Studies 9 (2), 112-132, 2019 | 5 | 2019 |
| Entrepreneurial Narratives of Fintech Adoption: How Startups in Emerging Markets Navigate Digital Financial Transformation F Arzu, MS Sattar, S Sultan, K Abrar, ZH Khuharo Journal of Management Science Research Review 4 (4), 473-504, 2025 | 4 | 2025 |
| Economic Dimensions of Health Protection under Sehat Sahulat Program: A Qualitative Assessment of Urban and Rural Households in Pakistan SS Zeb, K Abrar, S Saqib, SAA Rizvi ACADEMIA International Journal for Social Sciences 4 (4), 2259-2273, 2025 | 3 | 2025 |
| Impact of Online Reviews on Consumer Trust, Perceived Value, and Purchase Behavior in Pakistan’s E-Commerce Market K Abrar, S Irfan, F Malik Journal of Business and Management Research 3 (3), 1009-1030, 2024 | 3 | 2024 |
| Navigating the Challenges of Social Media Marketing for Small and Medium Enterprises (SMEs) in Pakistan: A Qualitative Study K Abrar SZABIST INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCES 1 (2), 1-20, 2024 | 2 | 2024 |
| Impact of Social Gratification and Game Design Elements on Social Network Gaming Habit: Mediating Role of Consumer Satisfaction K Abrar, S Khan, M Danish, MA Qureshi Journal of Business and Management Research 3 (1), 61-83, 2024 | 1 | 2024 |
