| Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006 | 3220 | 2006 |
| Online surveys in marketing research J Ilieva, S Baron, NM Healey International Journal of Market Research 44 (3), 1-14, 2002 | 1404 | 2002 |
| Student perceptions of service quality in a UK university business and management faculty BM Oldfield, S Baron Quality Assurance in education 8 (2), 85-95, 2000 | 1034 | 2000 |
| SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality LL Berry Journal of retailing 64 (1), 12-40, 1988 | 540 | 1988 |
| Decision‐making behaviour of potential higher education students YJ Moogan, S Baron, K Harris Higher education quarterly 53 (3), 211-228, 1999 | 506 | 1999 |
| Services marketing: text and cases S Baron, K Harris, T Hilton Bloomsbury Publishing, 2018 | 443 | 2018 |
| Consumers as resource integrators S Baron, K Harris Journal of marketing Management 24 (1-2), 113-130, 2008 | 364 | 2008 |
| An analysis of student characteristics within the student decision making process YJ Moogan, S Baron Journal of further and Higher Education 27 (3), 271-287, 2003 | 333 | 2003 |
| A systems perspective on markets–Toward a research agenda SL Vargo, K Koskela-Huotari, S Baron, B Edvardsson, J Reynoso, ... Journal of business research 79, 260-268, 2017 | 294 | 2017 |
| Beyond technology acceptance: understanding consumer practice S Baron, A Patterson, K Harris International Journal of Service Industry Management 17 (2), 111-135, 2006 | 286 | 2006 |
| Consumer-to-consumer conversations in service settings K Harris, S Baron Journal of Service Research 6 (3), 287-303, 2004 | 257 | 2004 |
| Theatrical service experiences: Dramatic script development with employees R Harris, K Harris, S Baron International Journal of Service Industry Management 14 (2), 184-199, 2003 | 246 | 2003 |
| Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation S Baron, G Warnaby Industrial Marketing Management 40 (2), 211-218, 2011 | 227 | 2011 |
| Timings and trade‐offs in the marketing of higher education courses: a conjoint approach YJ Moogan, S Baron, S Bainbridge Marketing Intelligence & Planning 19 (3), 179-187, 2001 | 226 | 2001 |
| Business (not) as usual: crisis management, service recovery and the vulnerability of organisations D Smith Journal of Services Marketing 19 (5), 309-320, 2005 | 196 | 2005 |
| Oral participation in retail service delivery: a comparison of the roles of contact personnel and customers S Baron, K Harris, BJ Davies European Journal of Marketing 30 (9), 75-90, 1996 | 188 | 1996 |
| Service (s) marketing research: developments and directions S Baron, G Warnaby, P Hunter‐Jones International Journal of Management Reviews 16 (2), 150-171, 2014 | 187 | 2014 |
| Crisis management and services marketing D Elliott, K Harris, S Baron Journal of Services Marketing 19 (5), 336-345, 2005 | 183 | 2005 |
| Relationship marketing: A consumer experience approach S Baron, G Warnaby, T Conway Sage, 2010 | 168 | 2010 |
| Retail theater: The “intended effect” of the performance S Baron, K Harris, R Harris Journal of service Research 4 (2), 102-117, 2001 | 161 | 2001 |
Anthony PattersonProfessor of Marketing, Lancaster UniversityVerified email at lancaster.ac.uk
Anthony PattersonProfessor of Marketing, Lancaster UniversityVerified email at lancaster.ac.uk