| Which senses matter more? The impact of our senses on team identity and team loyalty S Lee, B Heere, K Chung Sport Marketing Quarterly 22 (4), 203-213, 2013 | 117 | 2013 |
| The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan B Heere, C Kim, M Yoshida, H Nakamura, T Ogura, KS Chung, SY Lim Journal of Sport Management 26 (2), 127-142, 2012 | 47 | 2012 |
| The effects of sensory stimuli on motorsports spectators K Chung, DS Ryu, BC Green, HM Kang International Journal of Sports Marketing and Sponsorship 16 (5), 36-55, 2015 | 33 | 2015 |
| Korean MLB players: the effects of motives and identification on fan loyalty K Chung, C Brown, J Willett Sport, Business and Management: An International Journal 9 (3), 239-254, 2019 | 27 | 2019 |
| The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences K Chung, DS Ryu, S Lee International Journal of Sports Marketing and Sponsorship 17 (4), 302-319, 2016 | 22 | 2016 |
| The LPGA’s global tour and domestic audience: Factors influencing viewer’s intention to watch in the United States E Kim, K Chung, JR Chepyator-Thomson, Z Lu, JJ Zhang Sport in Society 23 (11), 1793-1810, 2020 | 18 | 2020 |
| Sport spectatorship in a virtual environment: how sensory experiences impact consumption intentions K Chung, C Goebert, JD Johnson International Journal of Sports Marketing and Sponsorship 26 (2), 305-324, 2025 | 16 | 2025 |
| Social capital within sport participation systems: A multi-national inquiry CH Wang, L Li, J Olushola, K Chung, T Ogura, B Heere International journal of sport management and marketing 12 (3-4), 241-259, 2012 | 16 | 2012 |
| South Korea G Hwang, K Chung Sports volunteers around the globe: Meaning and understanding of …, 2019 | 13 | 2019 |
| Sport participation of immigrants: antecedents and consequences of organisational commitment and ethnic identity amongst Koreans in USA K Chung, SY Lim South African Journal for Research in Sport, Physical Education and …, 2016 | 12 | 2016 |
| Spectators’ sensory experience and sociability at the American racetrack K Chung Managing Sport and Leisure 25 (5), 344-357, 2020 | 11 | 2020 |
| Antecedents and consequences of Formula One spectators fanship: The case of inaugural Grand Prix KS Chung, G Hwang Journal of Physical Education and Sport Management 6 (6), 38-46, 2015 | 11 | 2015 |
| The Antecedents and Consequences of Subjective Well-Being among Sport Participants: The Case of Korean American Sports Festival K Chung Event Management 26 (2), 335-348, 2022 | 10 | 2022 |
| What make sport spectators scan quick response code? Application of technology acceptance model to MLB attendees G Hwang, KS Chung Journal of Physical Education 2 (2), 88-99, 2015 | 8 | 2015 |
| The dynamics of cause-related marketing platform and interactivity on college sport fans' donations G Hwang, K Chung Sport, Business and Management: An International Journal 10 (2), 227-241, 2020 | 7 | 2020 |
| Scandal and social inequality: how young Koreans feel relative deprivation to sport celebrities K Chung, G Hwang, DS Ryu Sport in Society 22 (8), 1396-1414, 2019 | 7 | 2019 |
| Parental Roles in Children’s Sport Participation: Effects of Ethnicity and Immigration K Chung, BC Green Journal of Global Sport Management 8 (4), 801-816, 2021 | 6 | 2021 |
| Virtual Reality and Higher Education Sporting Events: Social Anxiety Perception as an Outcome of VR Simulation K Chung, C Goebert, JD Johnson Behavioral Sciences 14 (8), 695, 2024 | 5 | 2024 |
| Virtual Reality Users' Stress Reduction and Sport Participation Intention: Effects of Sensation Seeking and Sense of Presence. G Hwang, K Chung Journal of Sport Behavior 46 (1), 2023 | 5 | 2023 |
| The Effect of Sensory Experience on Sport Development: Baseball Simulation in Korea K Chung Managing Sport and Leisure 28 (3), 270-282, 2023 | 3 | 2023 |
Bob HeereUniversity of North TexasVerified email at unt.edu
