| The effects of the value co-creation process on the consumer and the company MAG Haro, MPM RUIZ, RM CANAS Expert Journal of Marketing 2 (2), 2014 | 47 | 2014 |
| Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-create MA García-Haro, MP Martínez-Ruiz, ... Journal of Theoretical and Applied Electronic Commerce Research 16 (6), 2051 …, 2021 | 26 | 2021 |
| Exploring the knowledge structure of the relationship between value co-creation and customer satisfaction JJ Nájera-Sánchez, R Martinez-Canas, MÁ García-Haro, ... Management Decision 60 (12), 3366-3387, 2022 | 22 | 2022 |
| The influence of value co-creation on consumer satisfaction: A mediating role of consumer motivation MÁ García-Haro, MP Martínez-Ruiz, R Martínez-Cañas International Journal of Online Marketing (IJOM) 5 (4), 60-83, 2015 | 15 | 2015 |
| Marketing 4.0 and Internet Technologies in the tourism industry context MÁ García-Haro, MP Martinez-Ruiz, R Martínez-Cañas, P Ruiz-Palomino Encyclopedia of Organizational Knowledge, Administration and Technologies 10, 2019 | 13 | 2019 |
| Assessing the drivers to share the content on social media in tourism: the empirical evidence on a world heritage city MÁ García-Haro, P Ruiz-Palomino, R Martínez-Cañas, MP Martínez-Ruiz European Journal of Management and Business Economics, 2024 | 10 | 2024 |
| Value Co-Creation, Social Media, and Marketing 3.0: Towards the Search for Competitive Advantage in Firms MA Garcia-Haro, MP Martinez-Ruiz, RM Canas Handbook of Research on Integrating Social Media into Strategic Marketing …, 2015 | 6 | 2015 |
| La co-creación de valor a través de los social media: efecto en la imagen de Cuenca como destino turístico MÁ García Haro Tesis Doctoral, 2018 | 4 | 2018 |
| Knowledge in science and technology parks R Martinez-Canas, P Ruiz-Palomino, MA Garcia-Haro Encyclopedia of Organizational Knowledge, Administration, and Technology …, 2021 | 3 | 2021 |
| Social Media's Influence on Destination Image: The Case Study of a World Heritage City MA Garcia-Haro, MP Martinez-Ruiz, R Martinez-Cañas, P Ruiz-Palomino ICT as Innovator Between Tourism and Culture, 230-246, 2022 | 1 | 2022 |
| Social and Psychological Determinants of Value Co-creation in the Digital Era R Martínez-Cañas, MA García-Haro, P Ruíz-Palomino, L Kelly Frontiers in psychology 12, 683829, 2021 | 1 | 2021 |
| How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use I Rodríguez-Ardura, A Meseguer-Artola, MÁ García-Haro Electronic Markets 35 (1), 97, 2025 | | 2025 |
| Knowledge Management, Innovation and Business Growth in Wine Tourism: The Case of Finca La Estacada JL Langreo, P Ruiz-Palomino, RM Sánchez, MÁ García-Haro Strategic Management in the Wine Tourism Industry: Competitive Strategies …, 2024 | | 2024 |
| El desafío de la inteligencia artificial en la docencia universitaria JR Alarcón, ÁM Pérez, JL Langreo, MÁG Haro, RM Cañas, ... Expectativas y realidades en la educación superior, 309-313, 2024 | | 2024 |
| SERVANT TEACHING AND STUDENT ENGAGEMENT: THE ROLE OF COOPERATION/INTERACTION AND FLIPPED LEARNING J Linuesa-Langreo, MA García-Haro, R Martínez-Cañas, ... EDULEARN24 Proceedings, 6380-6383, 2024 | | 2024 |
| Uso del Flipped Learning en educación superior: propuesta de un modelo teórico JL Langreo, MÁG Haro, RM Cañas, PR Palomino Innovación docente en dirección de Recursos Humanos, 153-162, 2023 | | 2023 |
| Liderazgo servidor y compromiso del estudiante: el rol de la autonomía y el flipped learning JL Langreo, PR Palomino, RM Cañas, MÁG Haro Avances en Educación Superior e Investigación. Vol. 2, 138, 2022 | | 2022 |
| Liderazgo servidor y pensamiento creativo: el papel mediador de la autonomía del estudiante JL Langreo, RM Cañas, MÁG Haro, PR Palomino Innovación en la docencia de las Ciencias Económicas y Empresariales: el …, 2022 | | 2022 |
| Flipped learning y satisfacción del estudiante universitario: un análisis empírico JL Langreo, PR Palomino, MÁG Haro, RM Cañas Innovación en la docencia de las Ciencias Económicas y Empresariales: el …, 2022 | | 2022 |
| Innovación docente a través de la plataforma Moodle: una experiencia en la clase invertida JL Langreo, MÁG Haro, PR Palomino, RM Cañas Educación y transferencia del conocimiento: propuestas de innovación para la …, 2022 | | 2022 |
