| Nudge: Improving Decisions about Health, Wealth and Happiness RHTCR Sunstein | 34444* | 2008 |
| Does the stock market overreact? WFM De Bondt, R Thaler The Journal of finance 40 (3), 793-805, 1985 | 13684 | 1985 |
| Mental accounting and consumer choice R Thaler Marketing science 4 (3), 199-214, 1985 | 10383 | 1985 |
| Toward a positive theory of consumer choice R Thaler Journal of economic behavior & organization 1 (1), 39-60, 1980 | 10325 | 1980 |
| Anomalies: The endowment effect, loss aversion, and status quo bias D Kahneman, JL Knetsch, RH Thaler Journal of Economic perspectives 5 (1), 193-206, 1991 | 9396* | 1991 |
| Experimental tests of the endowment effect and the Coase theorem D Kahneman, JL Knetsch, RH Thaler Journal of political Economy 98 (6), 1325-1348, 1990 | 7081 | 1990 |
| A survey of behavioral finance N Barberis, R Thaler Handbook of the Economics of Finance 1, 1053-1128, 2003 | 6864 | 2003 |
| Mental accounting matters RH Thaler Journal of Behavioral decision making 12 (3), 183-206, 1999 | 6342 | 1999 |
| Fairness as a constraint on profit seeking: Entitlements in the market D Kahneman, JL Knetsch, R Thaler The American economic review, 728-741, 1986 | 5898 | 1986 |
| Myopic loss aversion and the equity premium puzzle S Benartzi, RH Thaler The quarterly journal of Economics 110 (1), 73-92, 1995 | 4913 | 1995 |
| A behavioral approach to law and economics C Jolls, CR Sunstein, R Thaler StAn. l. reV. 50, 1471, 1997 | 4739 | 1997 |
| An economic theory of self-control RH Thaler, HM Shefrin Journal of political Economy 89 (2), 392-406, 1981 | 4476 | 1981 |
| Save more tomorrow™: Using behavioral economics to increase employee saving RH Thaler, S Benartzi Journal of political Economy 112 (S1), S164-S187, 2004 | 4330 | 2004 |
| Fairness and the assumptions of economics D Kahneman, JL Knetsch, RH Thaler Journal of business, S285-S300, 1986 | 4128 | 1986 |
| Misbehaving: The making of behavioral economics RH Thaler WW Norton, 2015 | 3983 | 2015 |
| Further evidence on investor overreaction and stock market seasonality WFM De Bondt, RH Thaler The Journal of finance 42 (3), 557-581, 1987 | 3981 | 1987 |
| Gambling with the house money and trying to break even: The effects of prior outcomes on risky choice RH Thaler, EJ Johnson Management science 36 (6), 643-660, 1990 | 3771 | 1990 |
| Some empirical evidence on dynamic inconsistency R Thaler Economics letters 8 (3), 201-207, 1981 | 3510 | 1981 |
| Libertarian paternalism is not an oxymoron CR Sunstein, RH Thaler The University of Chicago law review, 1159-1202, 2003 | 3423 | 2003 |
| Libertarian paternalism RH Thaler, CR Sunstein American economic review 93 (2), 175-179, 2003 | 3384 | 2003 |
Cass SunsteinHarvard UniversityVerified email at law.harvard.edu
