| I really know you: How influencers can increase audience engagement by referencing their close social ties J Chung, Y Ding, A Kalra Journal of Consumer Research, 683–703, 2023 | 121 | 2023 |
| When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures K Savani, M Wadhwa, Y Uchida, Y Ding, NVR Naidu Organizational Behavior and Human Decision Processes 129, 70-79, 2015 | 76 | 2015 |
| The past, present, and future of measurement and methods in marketing analysis Y Ding, WS DeSarbo, DM Hanssens, K Jedidi, JG Lynch, DR Lehmann Marketing Letters 31, 175-186, 2020 | 68 | 2020 |
| Hiding gifts behind the veil of vouchers: On the effect of gift vouchers versus direct gifts in conditional promotions Y Ding, Y Zhang Journal of Marketing Research 57 (4), 739-754, 2020 | 38 | 2020 |
| From variability to vulnerability: People exposed to greater variability judge wrongdoers more harshly. Y Ding, K Savani Journal of Personality and Social Psychology 118 (6), 1101-1117, 2020 | 30 | 2020 |
| Between brand attacks and broader narratives: How direct and indirect misinformation erode consumer trust G Di Domenico, Y Ding Current Opinion in Psychology, 101716, 2023 | 22 | 2023 |
| Whispers in your mind: the role of voice features in customer acquisition and retention H Xu, Y Ding, Y Ding, Q Zhang, C Zhang Journal of Marketing, 00222429251328293, 2025 | 9 | 2025 |
| When the one true faith trumps all: Low religious diversity, religious intolerance, and science denial Y Ding, GV Johar, MW Morris PNAS Nexus 3 (4), pgae144, 2024 | 3 | 2024 |
| Optimizing animation speed: Convex effects on perceived waiting time and digital customer experience Y Ding, EJ Kyung Journal of Consumer Research, ucaf037, 2025 | | 2025 |
