| Town centre management models: A European perspective JA Coca-Stefaniak, C Parker, S Quin, R Rinaldi, J Byrom Cities 26 (2), 74-80, 2009 | 204 | 2009 |
| Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture A Skandalis, J Byrom, E Banister Journal of Business Research 97, 43-50, 2019 | 167 | 2019 |
| Revisiting retail internationalisation: Drivers, impediments and business strategy J Evans, K Bridson, J Byrom, D Medway International Journal of Retail & Distribution Management 36 (4), 260-280, 2008 | 153 | 2008 |
| The impact of resources and strategic orientation on small retail firm performance L Grimmer, MP Miles, J Byrom, M Grimmer Journal of Small Business Management 55 (S1), 7-26, 2017 | 148 | 2017 |
| Co-creating consistent brand identity with employees in the hotel industry SYA Chung, J Byrom Journal of Product & Brand Management 30 (1), 74-89, 2021 | 85 | 2021 |
| Collaborative marketing in a premium wine region: the role of horizontal networks GK Lewis, J Byrom, M Grimmer International Journal of Wine Business Research 27 (3), 203-219, 2015 | 71 | 2015 |
| Coopers Brewery: heritage and innovation within a family firm J Byrom, K Lehman Marketing Intelligence & Planning 27 (4), 516-523, 2009 | 70 | 2009 |
| The role of loyalty card data within local marketing initiatives J Byrom International Journal of Retail & Distribution Management 29 (7), 333-342, 2001 | 69 | 2001 |
| Strategic alternatives for small retail businesses in rural areas J Byrom, D Medway, G Warnaby Management Research News 26 (7), 33-49, 2003 | 57 | 2003 |
| Small independent retail firms and locational decision-making: outdoor leisure retailing by the crags E Pioch, J Byrom Journal of Small Business and Enterprise Development 11 (2), 222-232, 2004 | 53 | 2004 |
| The five Ss of retail operations: a model and tool for improvement JW Pal, JW Byrom International Journal of Retail & Distribution Management 31 (10), 518-528, 2003 | 53 | 2003 |
| Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism A Skandalis, J Byrom, EN Banister European Journal of Marketing 50 (7/8), 1308-1325, 2016 | 52 | 2016 |
| Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations A Skandalis, E Banister, J Byrom Journal of Travel Research, 2023 | 47 | 2023 |
| Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988 J Pal, D Bennison, I Clarke, J Byrom The International Review of Retail, Distribution and Consumer Research 11 (3 …, 2001 | 39 | 2001 |
| The spatial aspects of musical taste: Conceptualizing consumers’ place-dependent identity investments A Skandalis, E Banister, J Byrom Marketing Theory 18 (2), 249-265, 2018 | 36 | 2018 |
| Towards a healthy high street: developing mentoring schemes for smaller retailers R Hudson-Davies, C Parker, J Byrom Industrial and Commercial Training 34 (7), 248-255, 2002 | 35 | 2002 |
| Issues of provision and “remoteness” in rural food retailing-A case study of the southern Western Isles of Scotland J Byrom, D Medway, G Warnaby British Food Journal 103 (6), 400-413, 2001 | 35 | 2001 |
| The use of geographical data and information in retail locational planning JW Byrom, DJ Bennison, T Hernández, PD Hooper Journal of Targeting, Measurement and Analysis for Marketing 9 (3), 219-229, 2001 | 33 | 2001 |
| Exploring the geographical dimension in loyalty card data J Byrom, T Hernández, D Bennison, P Hooper Marketing Intelligence & Planning 19 (3), 162-170, 2001 | 32 | 2001 |
| Deconstructing the notion of blame in corporate failure J Pal, D Medway, J Byrom Journal of Business Research 64 (10), 1043-1051, 2011 | 27 | 2011 |
Dominic MedwayProfessor of Marketing, Institute of Place Management, Manchester Metropolitan UniversityVerified email at mmu.ac.uk
