| Mixed methods designs in marketing research RL Harrison, TM Reilly Qualitative market research: an international journal 14 (1), 7-26, 2011 | 701 | 2011 |
| Methodological rigor in mixed methods: An application in management studies RL Harrison, TM Reilly, JW Creswell Journal of mixed methods research 14 (4), 473-495, 2020 | 658 | 2020 |
| Gender makes a difference: Investigating consumer purchasing behavior and attitudes toward corporate social responsibility policies RJ Jones III, TM Reilly, MZ Cox, BM Cole Corporate Social Responsibility and Environmental Management 24 (2), 133-144, 2017 | 135 | 2017 |
| Investigating the portrayal and influence of sustainability claims in an environmental advertising context S Cummins, TM Reilly, L Carlson, SJ Grove, MJ Dorsch Journal of Macromarketing 34 (3), 332-348, 2014 | 76 | 2014 |
| Mixed methodology in family business research: Past accomplishments and perspectives for the future TM Reilly, R Jones III Journal of Family Business Strategy 8 (3), 185-195, 2017 | 74 | 2017 |
| Ethical purchasing dissonance: Antecedents and coping behaviors T Reilly, A Saini, J Skiba Journal of Business Ethics 163 (3), 577-597, 2020 | 23 | 2020 |
| The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities MB Royne Stafford, T Reilly, SJ Grove, L Carlson, R Bhandari, ... Journal of Advertising Research 51 (sup1), 136-152, 2011 | 23 | 2011 |
| Black Friday: a video-ethnography of an experiential shopping event R Harrison, T Reilly, J Gentry Advances in Consumer Research 37, 315-337, 2010 | 15 | 2010 |
| Effects of income and financial strain on risky social behaviour in the COVID-19 era: A comparison of the US and Canada M Frechette, T Reilly Journal of Marketing Management 37 (17-18), 1954-1971, 2021 | 5 | 2021 |
| An attribution theory model of consumer behavior in times of marketing crisis TM Reilly The University of Nebraska-Lincoln, 2014 | 2 | 2014 |
