| A conceptual approach to understanding the customer experience in e-commerce: An empirical study PB Pires, M Prisco, C Delgado, JD Santos Journal of Theoretical and Applied Electronic Commerce Research 19 (3), 1943 …, 2024 | 44 | 2024 |
| Connecting digital channels to consumers’ purchase decision-making process in online stores PB Pires, JD Santos, PQ Brito, DN Marques Sustainability 14 (21), 14392, 2022 | 38 | 2022 |
| Sustainable fashion: Conceptualization, purchase determinants, and willingness to pay more PB Pires, C Morais, CJM Delgado, JD Santos Administrative Sciences 14 (7), 143, 2024 | 27 | 2024 |
| Artificial neural networks: history and state of the art PB Pires, JD Santos, IV Pereira Encyclopedia of Information Science and Technology, Sixth Edition, 1-25, 2025 | 18 | 2025 |
| Sports celebrity endorsement impact on purchase intention F Moreira, I Pereira, JD Santos, PB Pires Revista Galega de Economía 32 (3), 1-21, 2023 | 13 | 2023 |
| Confronting security and privacy challenges in digital marketing PB Pires, JD Santos, IV Pereira, AI Torres IGI Global, 2023 | 12 | 2023 |
| Marketing: History and Development of Its Definition PB Pires, JD Santos, IV Pereira Encyclopedia of Information Science and Technology, Sixth Edition, 1-17, 2025 | 10 | 2025 |
| Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More. Administrative Sciences, 14 (7), 143 PB Pires, C Morais, CJM Delgado, JD Santos | 9 | 2024 |
| Analyzing driving factors of user-generated content on Youtube and its influence on consumers perceived value A Torres, P Pilar, JD Santos, IV Pereira, PB Pires Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023 | 8 | 2023 |
| Intention to purchase sustainable fashion: influencer and worth-of-mouth determinants CF Morais, PB Pires, C Delgado, JD Santos Social media and online consumer decision making in the fashion industry …, 2023 | 8 | 2023 |
| Artificial Intelligence and Marketing: Progressive or Disruptive Transformation? Review of the Literature PB Pires, JD Santos Confronting Security and Privacy Challenges in Digital Marketing, 95-118, 2023 | 7 | 2023 |
| Persuasive Determinants in the Hotel Industry’s Newsletter Opening Rates CR Araújo, PB Pires, C Delgado, JD Santos Sustainability 15 (4), 3358, 2023 | 6 | 2023 |
| Determinants of purchase intention for sustainable fashion: Conceptual model CFS Morais, PB Pires, C Delgado Promoting Organizational Performance Through 5G and Agile Marketing, 75-95, 2023 | 5 | 2023 |
| Connecting digital channels to consumers’ purchase decision-making process in online stores. Sustainability, 14 (21), 14392 PB Pires, JD Santos, PQD Brito, DN Marques | 5 | 2022 |
| Unpacking customer experience in online shopping: Effects on satisfaction and loyalty PB Pires, BM Perestrelo, JD Santos Journal of Theoretical and Applied Electronic Commerce Research 20 (3), 245, 2025 | 4 | 2025 |
| Digital marketing: analyzing its transversal impact PB Pires, JD Santos, IV Pereira CRC Press, 2024 | 4 | 2024 |
| Relationship marketing in the age of digital marketing PB Pires, JD Santos, R Silva Digital marketing, 131-156, 2024 | 4 | 2024 |
| Digital marketing PB Pires, JD Santos, IV Pereira | 4 | 2024 |
| Applying artificial neural networks to evaluate export performance: a relational approach AC de BARROS, H Barandas, PA Pires REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL …, 2009 | 3 | 2009 |
| Leveraging Digital Marketing for Tourism: Exploring Strategies and Applications in Contemporary Tourism Markets JD Santos, BB Sousa, PB Pires Springer Nature, 2025 | 2 | 2025 |
José Duarte SantosCEOS.PP, ISCAP, Polytechnic of PortoVerified email at iscap.ipp.pt
