| Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective Z Xu, GL Frankwick, E Ramirez Journal of business research 69 (5), 1562-1566, 2016 | 637 | 2016 |
| Evolving patterns of organizational beliefs in the formation of strategy GL Frankwick, JC Ward, MD Hutt, PH Reingen Journal of Marketing 58 (2), 96-110, 1994 | 284 | 1994 |
| Buyers' perspectives of buyer–seller relationship development C Claycomb, GL Frankwick Industrial Marketing Management 39 (2), 252-263, 2010 | 265 | 2010 |
| Hurdle the cross-functional barriers to strategic change MD Hutt, BA Walker, GL Frankwick MIT Sloan Management Review, 1995 | 203 | 1995 |
| Effects of positive customer-to-customer service interaction JJ Yoo, TJ Arnold, GL Frankwick Journal of Business Research 65 (9), 1313-1320, 2012 | 171 | 2012 |
| Supply chain B2B e‐commerce and time‐based delivery performance KNS Iyer, R Germain, GL Frankwick International Journal of Physical Distribution & Logistics Management 34 (8 …, 2004 | 164 | 2004 |
| The moderating effect of selling situation on the adaptive selling strategy–selling effectiveness relationship SS Porter, JL Wiener, GL Frankwick Journal of Business Research 56 (4), 275-281, 2003 | 161 | 2003 |
| Dynamics of relationship selling: A longitudinal examination of changes in salesperson-customer relationship status GL Frankwick, SS Porter, LA Crosby Journal of Personal Selling & Sales Management 21 (2), 135-146, 2001 | 145 | 2001 |
| A contingency perspective of communication, conflict resolution and buyer search effort in buyer‐supplier relationships C Claycomb, GL Frankwick Journal of Supply Chain Management 40 (4), 18-34, 2004 | 141 | 2004 |
| University marketing: a professional service organization perspective J Licata, GL Frankwick Journal of Marketing for Higher Education 7 (2), 1-16, 1996 | 86 | 1996 |
| Exploring the impact of social undermining on salesperson deviance: An integrated model J Yoo, GL Frankwick Journal of Personal Selling & Sales Management 33 (1), 79-90, 2013 | 72 | 2013 |
| A new scale for measuring frugal innovation: the first stage of development of a measurement tool DE Rossetto, FM Borini, RC Bernardes, GL Frankwick VI SINGEP–International symposium on project management, innovation, and …, 2017 | 67 | 2017 |
| Environment, management attitude, and organizational learning in alliances P Srivastava, GL Frankwick Management decision 49 (1), 156-166, 2011 | 67 | 2011 |
| Measuring frugal innovation capabilities: An initial scale proposition DE Rossetto, FM Borini, RC Bernardes, GL Frankwick Technovation 121, 102674, 2023 | 65 | 2023 |
| Should firms consider employee input in reward system design? The effect of participation on market orientation and new product performance Y Wei, GL Frankwick, BH Nguyen Journal of Product Innovation Management 29 (4), 546-558, 2012 | 61 | 2012 |
| Marketing capability, marketing strategy implementation and performance in small firms C Lagat, GL Frankwick Journal for Global Business Advancement 10 (3), 327-345, 2017 | 60 | 2017 |
| Belief structures in conflict: Mapping a strategic marketing decision GL Frankwick, BA Walker, JC Ward Journal of Business Research 31 (2-3), 183-195, 1994 | 57 | 1994 |
| Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions OS Al-Kwifi, GL Frankwick, ZU Ahmed Journal of Business Research 119, 663-673, 2020 | 50 | 2020 |
| Group knowledge networks: A framework and an implementation R Sharda, GL Frankwick, O Turetken Information Systems Frontiers 1 (3), 221-239, 1999 | 50 | 1999 |
| The dynamics of buyers' perceived costs during a relationship development process: an empirical assessment C Claycomb, GL Frankwick Journal of Business Research 58 (12), 1662-1671, 2005 | 47 | 2005 |
