| Betwixt spaces: Student accounts of turning point experiences in the first‐year transition M Palmer, P O'Kane, M Owens Studies in Higher education 34 (1), 37-54, 2009 | 389 | 2009 |
| An exploration of business model development in the commercialization of technology innovations V Dmitriev, G Simmons, Y Truong, M Palmer, D Schneckenberg R&D Management 44 (3), 306-321, 2014 | 198 | 2014 |
| Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations G Simmons, M Palmer, Y Truong Industrial Marketing Management 42 (5), 744-754, 2013 | 165 | 2013 |
| Branding strategies for high-technology products: The effects of consumer and product innovativeness Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer Journal of Business Research 70, 85-91, 2017 | 143 | 2017 |
| The relationship between small business market orientation and environmental uncertainty S Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer Marketing Intelligence & Planning 30 (7), 757-779, 2012 | 140 | 2012 |
| Retail multinational learning: a case study of Tesco M Palmer International journal of retail & distribution management 33 (1), 23-48, 2005 | 140 | 2005 |
| Reciprocal value propositions in practice: Constraints in digital markets Y Truong, G Simmons, M Palmer Industrial Marketing Management 41 (1), 197-206, 2012 | 128 | 2012 |
| International retail restructuring and divestment: the experience of Tesco M Palmer Journal of Marketing Management 20 (9-10), 1075-1105, 2004 | 126 | 2004 |
| An artificial intelligence (AI)-readiness and adoption framework for AgriTech firms H Issa, R Jabbouri, M Palmer Technological Forecasting and Social Change 182, 121874, 2022 | 124 | 2022 |
| The nature of international retail divestment: insights from Ahold M Palmer, B Quinn International marketing review 24 (1), 26-45, 2007 | 105 | 2007 |
| An exploratory framework for analysing international retail learning M Palmer, B Quinn The International Review of Retail, Distribution and Consumer Research 15 (1 …, 2005 | 105 | 2005 |
| The impact of technological green new product introductions on firm profitability M Palmer, Y Truong Ecological Economics 136, 86-93, 2017 | 99 | 2017 |
| Online social capital: Understanding e-impulse buying in practice R de Kervenoael, DSO Aykac, M Palmer Journal of retailing and consumer services 16 (4), 320-328, 2009 | 94 | 2009 |
| Stakeholder relationships in an international retailing context: an investment bank perspective M Palmer, B Quinn European Journal of Marketing 39 (9/10), 1096-1117, 2005 | 67* | 2005 |
| Uncovering the link between governance as an innovation process and socio-economic regime transition in cities G Simmons, JED Giraldo, Y Truong, M Palmer Research Policy 47 (1), 241-251, 2018 | 53 | 2018 |
| Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies M Palmer, G Simmons, K Mason Journal of Marketing Management 30 (3-4), 383-408, 2014 | 51 | 2014 |
| The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing? M Palmer, B Quinn European Journal of Marketing 37 (10), 1391-1408, 2003 | 51 | 2003 |
| Market orientation's boundary‐spanning role to support innovation in SMEs SR Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer Journal of Small Business Management 54 (sup1), 216-233, 2016 | 49 | 2016 |
| Crossing Threshold Periods in the Retail Life Cycle:: Insights from Wal-Mart International M Palmer European Management Journal 23 (6), 717-729, 2005 | 48 | 2005 |
| Institutional forces in adoption of international joint ventures: Empirical evidence from British retail multinationals M Owens, M Palmer, A Zueva-Owens International Business Review 22 (5), 883-893, 2013 | 47 | 2013 |
