| A process model of the formation of spatial presence experiences W Wirth, T Hartmann, S Böcking, P Vorderer, C Klimmt, H Schramm, ... Media psychology 9 (3), 493-525, 2007 | 1307 | 2007 |
| Measuring populist attitudes on three dimensions A Schulz, P Müller, C Schemer, DS Wirz, M Wettstein, W Wirth International Journal of Public Opinion Research 30 (2), 316-326, 2018 | 561 | 2018 |
| Mec spatial presence questionnaire P Vorderer, W Wirth, FR Gouveia, F Biocca, T Saari, L Jäncke, S Böcking, ... Retrieved Sept 18 (2004), 2015, 2004 | 535 | 2004 |
| The spatial presence experience scale (SPES) T Hartmann, W Wirth, H Schramm, C Klimmt, P Vorderer, A Gysbers, ... Journal of Media Psychology, 2015 | 410 | 2015 |
| Beyond pleasure: Exploring the eudaimonic entertainment experience W Wirth, M Hofer, H Schramm Human Communication Research 38 (4), 406-428, 2012 | 402 | 2012 |
| We are the people and you are fake news: A social identity approach to populist citizens’ false consensus and hostile media perceptions A Schulz, W Wirth, P Müller Communication research 47 (2), 201-226, 2020 | 392 | 2020 |
| More than meets the eye: Investigating the hidden impact of brand placements in television magazines J Matthes, C Schemer, W Wirth International Journal of Advertising 26 (4), 477-503, 2007 | 358 | 2007 |
| The appeal of populist ideas, strategies and styles: A theoretical model and research design for analyzing populist political communication W Wirth, F Esser, M Wettstein, S Engesser, D Wirz, A Schulz, N Ernst, ... National Centre of Competence in Research (NCCR): Challenges to democracy in …, 2016 | 236 | 2016 |
| An integrative model of mobile phone appropriation W Wirth, T Von Pape, V Karnowski Journal of Computer-Mediated Communication 13 (3), 593-617, 2008 | 224 | 2008 |
| Media and emotions W Wirth, H Schramm Communication research trends 24 (3), 1, 2005 | 223 | 2005 |
| Involvement W Wirth Psychology of entertainment, 199-213, 2013 | 209 | 2013 |
| The polarizing impact of news coverage on populist attitudes in the public: Evidence from a panel study in four European democracies P Müller, C Schemer, M Wettstein, A Schulz, DS Wirz, S Engesser, ... Journal of Communication 67 (6), 968-992, 2017 | 206 | 2017 |
| News media as gatekeepers, critics, and initiators of populist communication: How journalists in ten countries deal with the populist challenge M Wettstein, F Esser, A Schulz, DS Wirz, W Wirth The International Journal of Press/Politics 23 (4), 476-495, 2018 | 202 | 2018 |
| Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos C Schemer, J Matthes, W Wirth, S Textor Psychology & Marketing 25 (10), 923-943, 2008 | 194 | 2008 |
| The effects of right-wing populist communication on emotions and cognitions toward immigrants DS Wirz, M Wettstein, A Schulz, P Müller, C Schemer, N Ernst, F Esser, ... The International Journal of Press/Politics 23 (4), 496-516, 2018 | 186 | 2018 |
| Value resonance and value framing effects on voting intentions in direct-democratic campaigns C Schemer, W Wirth, J Matthes American Behavioral Scientist 56 (3), 334-352, 2012 | 169 | 2012 |
| Spatial presence theory: State of the art and challenges ahead T Hartmann, W Wirth, P Vorderer, C Klimmt, H Schramm, S Böcking Immersed in media: Telepresence theory, measurement & technology, 115-135, 2015 | 163 | 2015 |
| Testing a universal tool for measuring parasocial interactions across different situations and media H Schramm, W Wirth Journal of Media Psychology, 2010 | 160 | 2010 |
| Exploring the paradox of sad-film enjoyment: The role of multiple appraisals and meta-appraisals H Schramm, W Wirth Poetics 38 (3), 319-335, 2010 | 158 | 2010 |
| Designs and methods of comparative political communication research W Wirth, S Kolb Comparing political communication. Theories, cases, and challenges, 2004 | 154 | 2004 |
Holger SchrammProfessor, University of Würzburg, GermanyVerified email at uni-wuerzburg.de
