| Social media engagement behavior: A framework for engaging customers through social media content R Dolan, J Conduit, C Frethey-Bentham, J Fahy, S Goodman European journal of marketing 53 (10), 2213-2243, 2019 | 931 | 2019 |
| Condoms and bananas: Shock advertising explained through congruence theory MSW Lee, F Septianto, C Frethey-Bentham, E Gao Journal of retailing and consumer services 57, 102228, 2020 | 76 | 2020 |
| Is your industrial marketing work working? Developing a composite index of market change S Nenonen, K Storbacka, C Frethey-Bentham Industrial Marketing Management 80, 251-265, 2019 | 73 | 2019 |
| Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network RG Starr Jr, AQ Zhu, C Frethey-Bentham, RJ Brodie Australasian marketing journal 28 (3), 67-80, 2020 | 35 | 2020 |
| The effect of marketing simulations on student engagement and academic outcomes P van Esch, T von der Heidt, C Frethey-Bentham, G Northey Marketing Education Review 30 (1), 43-56, 2020 | 35 | 2020 |
| Asymmetric framing effects and market familiarity: experimental evidence from the real estate market DS Levy, C Frethey-Bentham, WKS Cheung Journal of Property Research 37 (1), 85-104, 2020 | 35 | 2020 |
| The effect of context and the level of decision maker training on the perception of a property's probable sale price DS Levy, C Frethey‐Bentham Journal of Property Research 27 (3), 247-267, 2010 | 22 | 2010 |
| “No marketing on a dead planet”: rethinking marketing education to support a restoration economy SV Helm, VJ Little, C Frethey-Bentham Journal of Macromarketing 44 (2), 307-323, 2024 | 19 | 2024 |
| Using qualitative comparative analysis to identify complex solutions and optimal combinations of conditions influencing covid vaccine acceptance: a primer for QCA GJ Brush, X Guo, A Hunting, C Frethey-Bentham Journal of Macromarketing 44 (2), 276-306, 2024 | 18 | 2024 |
| Weighing the odds: an exploration of resistance to obesity and overweight D Conroy, SD Smith, C Frethey-Bentham Journal of Social Marketing 8 (4), 421-441, 2018 | 16 | 2018 |
| Pseudo panels as an alternative study design C Frethey-Bentham Australasian marketing journal 19 (4), 281-292, 2011 | 15 | 2011 |
| ExerStart: helping seniors be active and independent for less P van Esch, SM Duffy, J Teufel, G Northey, E Elder, C Frethey-Bentham, ... Journal of Social Marketing 9 (2), 146-160, 2019 | 12 | 2019 |
| Unraveling hybrid exchange: virtual tipping on live-streaming platforms JP Sun, KV Fernandez, C Frethey-Bentham Internet Research 33 (2), 774-795, 2023 | 10 | 2023 |
| A negative actor engagement scale for online knowledge-sharing platforms LP Li, C Frethey-Bentham, B Juric, RJ Brodie Australasian Marketing Journal 31 (1), 36-48, 2023 | 7 | 2023 |
| Understanding student perceptions of a career in the marketing research industry: Implications for positioning and engagement GJ Brush, C Frethey-Bentham, M Ayre, S Elmslie, C Fowler, A Howell, ... Market & Social Research 22 (2), 32-52, 2014 | 7 | 2014 |
| The lesser evil: Consumer acceptance of X-ray irradiation compared with alternative phytosanitary treatments DM Conroy, C Frethey-Bentham, C Gan, A Errmann, J Young Appetite 175, 106085, 2022 | 2 | 2022 |
| Threat or opportunity? A stakeholder perspective on country of origin brand and promoting gene edited foods K Henderson, J Kemper, B Lang, D Conroy, C Frethey-Bentham Journal of Strategic Marketing, 1-18, 2025 | 1 | 2025 |
| THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE KV Fernandez, C Frethey-Bentham Global Marketing Conference, 428-433, 2025 | | 2025 |
| The Anchoring Effects of Temperature Cues on Price Valuations M Barbera, G Northey, F Septianto, V Andonopoulos, C Frethey-Bentham Advances in Consumer Research 46, 469-470, 2018 | | 2018 |
| Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract BJ Babin, C Frethey-Bentham, LL Golden, DJ Ortinau Academy of Marketing Science World Marketing Congress, 257-258, 2017 | | 2017 |
