| Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of business research 122, 889-901, 2021 | 7111 | 2021 |
| Beyond warm glow: The risk-mitigating effect of corporate social responsibility (CSR) A Bhattacharya, V Good, H Sardashti, J Peloza Journal of Business Ethics 171 (2), 317-336, 2021 | 207 | 2021 |
| Examining why and when market share drives firm profit A Bhattacharya, NA Morgan, LL Rego Journal of Marketing 86 (4), 73-94, 2022 | 120 | 2022 |
| Doing good when times are bad: the impact of CSR on brands during recessions A Bhattacharya, V Good, H Sardashti European Journal of Marketing 54 (9), 2020 | 117 | 2020 |
| Customer satisfaction and firm profits in monopolies: A study of utilities A Bhattacharya, NA Morgan, LL Rego Journal of Marketing Research 58 (1), 202-222, 2021 | 70 | 2021 |
| Strategic orientation and firm risk A Bhattacharya, S Misra, H Sardashti International Journal of Research in Marketing 36 (4), 509-527, 2019 | 60 | 2019 |
| The economic worth of loyalty programs: An event study analysis A Faramarzi, A Bhattacharya Journal of Business Research 123, 313-323, 2021 | 49 | 2021 |
| To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions Y Zhang, T DeCarlo, AS Manikas, A Bhattacharya Journal of Academy of Marketing Science, 2022 | 31 | 2022 |
| Switching costs and sustained competitive advantage A Bhattacharya International journal of business and management invention 2 (9), 101-111, 2013 | 19 | 2013 |
| The Differential Effect of New Product Preannouncements in Driving Institutional and Individual Investor Ownership A Bhattacharya, H Sardashti Journal of Business Research 149 (October 2022), 811-823, 2022 | 13 | 2022 |
| Marketing capability and the turnaround of financially distressed firms A Bhattacharya, J Johnson, A Faramarzi, N Jindal, R Johnson Journal of Academy of Marketing Science 52, 1195–1215, 2024 | 7 | 2024 |
| Many roads lead to digital transformation: a configurational perspective on digital competence elements N Fabian, M Weck, A Hanelt, S Firk, J Oehmichen, A Bhattacharya ICIS 2022 Proceedings, 2022 | 7 | 2022 |
| The value of being different: Industry digital fashion, firm digital skills and financial performance NE Fabian, JQ Dong, A Bhattacharya, PC Verhoef | 7 | 2020 |
| Examining the impact of sponsored search results on choice: an anchoring perspective A Bhattacharya, S Robinson, S Mookherjee, H Blöte Journal of Interactive Marketing 59 (2), 183-200, 2024 | 6 | 2024 |
| The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach P Modi, V Pandey, A Bhattacharya Marketing Intelligence and Planning, 2024 | 4 | 2024 |
| Marketing and bankruptcy risk: the role of marketing capabilities A Bhattacharya, H Sardashti, A Faramarzi Journal of Strategic Marketing, 2022 | 3 | 2022 |
| Consumer, bank, and stock market reaction to CFPB’s complaint data disclosure A Bhattacharya Journal of Financial Services Marketing, 2022 | 3 | 2022 |
| Digital transformation for managers: Opportunities, strategies, and pitfalls N Fabian, JQ Dong, A Bhattacharya Digital Transformation: A guide for managers, 2021 | 3 | 2021 |
| Impact of Negative News on the U.S. Soft Drinks Industry A Bhattacharya Indian Journal of Finance 13 (8), 26-37, 2019 | 3 | 2019 |
| Determining the quality of B2C sales leads from online chats V Good, A Bhattacharya, B Hochstein, C Voorhees International Journal of Research in Marketing, 2025 | 2 | 2025 |
