| Price perceptions and consumer shopping behavior: a field study DR Lichtenstein, NM Ridgway, RG Netemeyer Journal of marketing research 30 (2), 234-245, 1993 | 3331 | 1993 |
| The effect of corporate social responsibility on customer donations to corporate-supported nonprofits DR Lichtenstein, ME Drumwright, BM Braig Journal of marketing 68 (4), 16-32, 2004 | 2711 | 2004 |
| Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective DR Lichtenstein, RG Netemeyer, S Burton Journal of marketing 54 (3), 54-67, 1990 | 1820 | 1990 |
| A cross-national assessment of the reliability and validity of the CETSCALE RG Netemeyer, S Durvasula, DR Lichtenstein Journal of marketing research 28 (3), 320-327, 1991 | 1136 | 1991 |
| A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates S Burton, DR Lichtenstein, RG Netemeyer, JA Garretson Journal of the academy of marketing science 26 (4), 293-306, 1998 | 1102 | 1998 |
| Correlates of price acceptability DR Lichtenstein, PH Bloch, WC Black Journal of consumer research 15 (2), 243-252, 1988 | 1094 | 1988 |
| Trait aspects of vanity: Measurement and relevance to consumer behavior RG Netemeyer, S Burton, DR Lichtenstein Journal of consumer research 21 (4), 612-626, 1995 | 646 | 1995 |
| Contextual influences on perceptions of merchant-supplied reference prices DR Lichtenstein, WO Bearden Journal of Consumer research 16 (1), 55, 1989 | 633 | 1989 |
| A range theory account of price perception C Janiszewski, DR Lichtenstein Journal of consumer Research 25 (4), 353-368, 1999 | 606 | 1999 |
| The relationship between perceived and objective price-quality DR Lichtenstein, S Burton Journal of marketing research 26 (4), 429-443, 1989 | 595 | 1989 |
| Navigating by the stars: Investigating the actual and perceived validity of online user ratings B De Langhe, PM Fernbach, DR Lichtenstein Journal of Consumer Research 42 (6), 817-833, 2016 | 460 | 2016 |
| The effect of semantic cues on consumer perceptions of reference price ads DR Lichtenstein, S Burton, EJ Karson Journal of Consumer research 18 (3), 380-391, 1991 | 372 | 1991 |
| Assessing the domain specificity of deal proneness: a field study DR Lichtenstein, RG Netemeyer, S Burton Journal of Consumer Research 22 (3), 314-326, 1995 | 316 | 1995 |
| Comparison price, coupon, and brand effects on consumer reactions to retail newspaper advertisements WO Bearden, DR Lichtenstein, JE Teel Journal of Retailing 60 (2), 11-34, 1984 | 314 | 1984 |
| An examination of deal proneness across sales promotion types: a consumer segmentation perspective DR Lichtenstein, S Burton, RG Netemeyer Journal of Retailing 73 (2), 283-297, 1997 | 303 | 1997 |
| The retail value chain: linking employee perceptions to employee performance, customer evaluations, and store performance JG Maxham III, RG Netemeyer, DR Lichtenstein Marketing Science 27 (2), 147-167, 2008 | 286 | 2008 |
| The effect of ad claims and ad context on attitude toward the advertisement S Burton, DR Lichtenstein Journal of Advertising 17 (1), 3-11, 1988 | 273 | 1988 |
| Store manager performance and satisfaction: effects on store employee performance and satisfaction, store customer satisfaction, and store customer spending growth. RG Netemeyer, JG Maxham III, DR Lichtenstein Journal of Applied Psychology 95 (3), 530, 2010 | 184 | 2010 |
| The effect of marketer-suggested serving size on consumer responses: The unintended consequences of consumer attention to calorie information GS Mohr, DR Lichtenstein, C Janiszewski Journal of Marketing 76 (1), 59-75, 2012 | 181 | 2012 |
| Psychology, behavioral economics, and public policy O Amir, D Ariely, A Cooke, D Dunning, N Epley, U Gneezy, B Koszegi, ... Marketing letters 16 (3), 443-454, 2005 | 177 | 2005 |
Rick NetemeyerMcIntire School of Commerce, University of VirginiaVerified email at virginia.edu
