| The impact of other customers on customer citizenship behavior Y Yi, T Gong, H Lee Psychology & Marketing 30 (4), 341-356, 2013 | 316 | 2013 |
| Monochrome forests and colorful trees: The effect of black-and-white versus color imagery on construal level H Lee, X Deng, HR Unnava, K Fujita Journal of Consumer Research 41 (4), 1015-1032, 2014 | 273 | 2014 |
| A “wide” variety: Effects of horizontal versus vertical display on assortment processing, perceived variety, and choice X Deng, BE Kahn, HR Unnava, H Lee Journal of Marketing Research 53 (5), 682-698, 2016 | 199 | 2016 |
| “Too true to be good?” when virtual reality decreases interest in actual reality X Deng, HR Unnava, H Lee Journal of Business Research 100, 561-570, 2019 | 177 | 2019 |
| The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective H Lee, K Fujita, X Deng, HR Unnava Journal of Consumer Research 43 (5), 707-725, 2017 | 135 | 2017 |
| Neurological Evidence for the Role of Construal Level in Future-Directed Thought. PE Stillman, H Lee, X Deng, R Unnava, WA Cunningham, K Fujita Social cognitive and affective neuroscience 12 (6), 937-947, 2017 | 55 | 2017 |
| Examining consumers’ sensory experiences with color: A consumer neuroscience approach P Stillman, H Lee, X Deng, HR Unnava, K Fujita Psychology & Marketing 37 (7), 995-1007, 2020 | 50 | 2020 |
| The Effects of Avatar Human‐Likeness on Psychological Closeness in Virtual‐Reality RL Chae, H Lee, E Kim Psychology & Marketing 42 (4), 1132-1145, 2025 | 11 | 2025 |
| Strumming the Chords of Your Mind: the Effects of Lyrical Music Versus Instrumental Music on Construal Level and Choice X Deng, X Yang, L Jia, H Lee NA - Advances in Consumer Research 44, 274-278, 2016 | 3 | 2016 |
| In Touch with Those in Need: How Touchscreen Devices Lead Consumers to Support Social Causes A Kim, H Lee, S Lee Journal of the Association for Consumer Research 10 (1), 82-93, 2025 | 2 | 2025 |
| Colorful Or Black-And-White? the Role of Temporal Distance on How You See the Future H Lee, X Deng, K Fujita, HR Unnava NA - Advances in Consumer Research 42, 572-573, 2014 | 1 | 2014 |
| The Effects of Color Vs. Black-And-White on Information Processing H Lee, X Deng, HR Unnava NA - Advances in Consumer Research 41, 676-677, 2013 | | 2013 |
| Monotonous Forests and Colorful Trees H Lee, X Deng, R Unnava NA-Advances in Consumer Research 40, 1140, 2012 | | 2012 |
| Scratch my back and I will scratch yours: the impact of other customers on customer citizenship behaviour Y Yi, T Gong, H Lee 19th Annual Frontiers in Service Conference, 2010 | | 2010 |
| TheInfluence of Other Customers on Customer Citizenship Behavior: Informational and Normative influence: Informational and Normative influence YJ Yi, HJ Lee, TS Gong 한국경영학회 융합학술대회, 159-169, 2009 | | 2009 |
| The Effect of Color vs. Black-and-White on Information Processing H Lee, X Deng, HR Unnava | | |
