| Political turbulence: How social media shape collective action H Margetts, P John, S Hale, T Yasseri Princeton University Press, 2015 | 845* | 2015 |
| Where in the world are you? Geolocation and language identification in Twitter M Graham, SA Hale, D Gaffney Professional Geographer, 2014 | 468 | 2014 |
| The benefits, risks and bounds of personalizing the alignment of large language models to individuals HR Kirk, B Vidgen, P Röttger, SA Hale Nature Machine Intelligence 6 (4), 383-392, 2024 | 358* | 2024 |
| Demographic Inference and Representative Population Estimates from Multilingual Social Media Data Z Wang, S Hale, DI Adelani, P Grabowicz, T Hartman, F Flöck, D Jurgens The World Wide Web Conference, 2056-2067, 2019 | 322 | 2019 |
| Challenges and frontiers in abusive content detection B Vidgen, A Harris, D Nguyen, R Tromble, SA Hale, H Margetts Proceedings of the third workshop on abusive language online, 80-93, 2019 | 303 | 2019 |
| Factuality challenges in the era of large language models and opportunities for fact-checking I Augenstein, T Baldwin, M Cha, T Chakraborty, GL Ciampaglia, D Corney, ... Nature Machine Intelligence 6 (8), 852-863, 2024 | 278 | 2024 |
| The PRISM alignment dataset: What participatory, representative and individualised human feedback reveals about the subjective and multicultural alignment of large language models HR Kirk, A Whitefield, P Rottger, AM Bean, K Margatina, ... NeurIPS 2024 (Oral) - 🏆 Best Paper (Datasets & Benchmarks) 37, 105236-105344, 2025 | 229 | 2025 |
| Does campaigning on social media make a difference? Evidence from candidate use of Twitter during the 2015 and 2017 UK elections J Bright, S Hale, B Ganesh, A Bulovsky, H Margetts, P Howard Communication Research 47 (7), 988-1009, 2020 | 174 | 2020 |
| Geographies of the World's Knowledge M Graham, S Hale, M Stephens Oxford Internet Institute, 2011 | 140 | 2011 |
| Detecting East Asian prejudice on social media B Vidgen, SA Hale, E Guest, H Margetts, D Broniatowski, Z Talat, ... Proceedings of the fourth workshop on online abuse and harms, 162-172, 2020 | 126 | 2020 |
| Room to Glo: A systematic comparison of semantic change detection approaches with word embeddings P Shoemark, FF Liza, D Nguyen, SA Hale, B McGillivray Association for Computational Linguistics, 2019 | 121 | 2019 |
| Multilinguals and Wikipedia editing SA Hale Proceedings of the 6th Annual ACM Web Science Conference, WebSci '14, 2013 | 120 | 2013 |
| Global Connectivity and Multilinguals in the Twitter Network SA Hale Proceedings of the 2014 ACM Annual Conference on Human Factors in Computing …, 2014 | 118 | 2014 |
| Leadership without leaders? Starters and followers in online collective action HZ Margetts, P John, SA Hale, S Reissfelder Political Studies 63 (2), 278-299, 2015 | 106 | 2015 |
| Rapid rise and decay in petition signing T Yasseri, SA Hale, HZ Margetts EPJ Data Science 6 (1), 20, 2017 | 98* | 2017 |
| Petition Growth and Success Rates on the UK No. 10 Downing Street Website S Hale, H Margetts, T Yasseri WebSci '13 Proceedings of the 5th Annual ACM Web Science Conference, 2012 | 93 | 2012 |
| Claim matching beyond English to scale global fact-checking A Kazemi, K Garimella, D Gaffney, SA Hale arXiv preprint arXiv:2106.00853, 2021 | 91 | 2021 |
| Social media and early warning systems for natural disasters: A case study of Typhoon Etau in Japan K Kitazawa, SA Hale International Journal of Disaster Risk Reduction 52, 101926, 2021 | 91 | 2021 |
| Featured graphic: Digital divide: the geography of Internet access M Graham, S Hale, M Stephens Environment and Planning A 44 (5), 1009-1010, 2012 | 91 | 2012 |
| Hatemoji: A test suite and adversarially-generated dataset for benchmarking and detecting emoji-based hate H Kirk, B Vidgen, P Röttger, T Thrush, SA Hale Proceedings of the 2022 Conference of the North American Chapter of the …, 2022 | 86 | 2022 |
Helen MargettsProfessor of Society and the Internet, University of OxfordVerified email at oii.ox.ac.uk
