| A measure of export market orientation: Scale development and cross-cultural validation JW Cadogan, A Diamantopoulos, CP De Mortanges Journal of international business studies 30 (4), 689-707, 1999 | 601 | 1999 |
| Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals ACR Van Riel, CP De Mortanges, S Streukens Industrial marketing management 34 (8), 841-847, 2005 | 415 | 2005 |
| Brand equity and shareholder value CP De Mortanges, A Van Riel European management journal 21 (4), 521-527, 2003 | 225 | 2003 |
| Political risk assessment: Theory and the experience of Dutch firms CP De Mortanges, V Allers International Business Review 5 (3), 303-318, 1996 | 122 | 1996 |
| City branding: A brand concept map analysis of a university town C Brandt, CP De Mortanges Place Branding and Public Diplomacy 7 (1), 50-63, 2011 | 110 | 2011 |
| Associative networks: A new approach to market segmentation C Brandt, CP De Mortanges, C Bluemelhuber, ACR Van Riel International Journal of Market Research 53 (2), 187-207, 2011 | 71 | 2011 |
| Mechanisms to control the marketing activities of foreign distributors CP De Mortanges, J Vossen International Business Review 8 (1), 75-97, 1999 | 58 | 1999 |
| Marketing strategy and market value:: An event-study analysis CP de Mortanges, AT Rad European Management Journal 16 (3), 365-371, 1998 | 22 | 1998 |
| Marketing pharmaceuticals in Japan: background and the experience of US firms C Pahud de Mortanges, JW Rietbroek, C MacLean Johns European Journal of Marketing 31 (8), 561-582, 1997 | 22 | 1997 |
| An empirical investigation of marketing planning PSH Leeflang, CP de Mortanges Journal of Euromarketing 6 (1), 77-101, 1997 | 22 | 1997 |
| International marketing and government export promotion in the Netherlands CP de Mortanges, AP Van Gent Export development and promotion: The role of public organizations, 243-271, 1991 | 11 | 1991 |
| The internal European market and strategic marketing planning: implications and expectations PSH Leeflang, CP de Mortanges Journal of International consumer marketing 6 (2), 7-23, 1993 | 10 | 1993 |
| Olli Kuivalainen, and Sanna Sundqvist (2009),“Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects Under Differing Degrees of Market … JW Cadogan, A Diamantopoulos, CP de Mortanges, JA Siguaw Journal of International Marketing 17 (4), 71-89, 0 | 10 | |
| Antecedents of industrial brand equity: An empirical study ACR Riel, C Pahud de Mortanges, S Streukens Maastricht: METEOR, Maastricht Research School of Economics of Technology …, 2004 | 4 | 2004 |
| Antecedents of industrial brand equity: An empirical study ACR van Riel, CFWP de Mortanges, ACP Streukens | 4 | 2004 |
| The impact of brand pages on brand page commitment and brand commitment in the context of Social Networking Sites C Brandt, L Dessart, C Pahud de Mortanges 2011 Thought Leaders International Conference on Brand Management, 2011 | 3 | 2011 |
| Protecting assets under non‐parametric market conditions JM Choffray, CP de Mortanges Extreme Events in Finance: A Handbook of Extreme Value Theory and its …, 2016 | 2 | 2016 |
| Country marketing in the United Kingdom and the Netherlands: Two case studies CP Mortanges, M Weg Journal of Euromarketing 7 (3), 43-57, 1999 | 2 | 1999 |
| Expert systems a tool for export marketing decision-making: a preliminary investigation CFWP de Mortanges | 2 | 1990 |
| The Transformative Potential and Strategic Integration of Generative Artificial Intelligence in Higher Education C Pahud de Mortanges | 1 | 2025 |
