| Getting liberals and conservatives to go green: Political ideology and congruent appeals B Kidwell, A Farmer, DM Hardesty Journal of Consumer Research 40 (2), 350-367, 2013 | 647 | 2013 |
| Helping a few a lot or many a little: Political ideology and charitable giving A Farmer, B Kidwell, DM Hardesty Journal of Consumer Psychology 30 (4), 614-630, 2020 | 88 | 2020 |
| The politics of choice: Political ideology and intolerance of ambiguity A Farmer, B Kidwell, DM Hardesty Journal of Consumer Psychology 31 (1), 6-21, 2021 | 60 | 2021 |
| Appreciating anonymity: An exploration of embarrassing products and the power of blending in CLE Jones, C Barney, A Farmer Journal of Retailing 94 (2), 186-202, 2018 | 57 | 2018 |
| Eat green, get lean: Promoting sustainability reduces consumption A Farmer, M Breazeale, JL Stevens, SF Waites Journal of Public Policy & Marketing 36 (2), 299-312, 2017 | 41 | 2017 |
| Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior J Hasford, A Farmer Journal of Business Research 69 (3), 1234-1241, 2016 | 31 | 2016 |
| Your cheatin'heart: How emotional intelligence and selfishness impact the incidence of consumer fraud J Hasford, B Kidwell, DM Hardesty, A Farmer Journal of Consumer Research 49 (1), 112-131, 2022 | 29 | 2022 |
| Thinking, feeling, and giving: The effects of scope and valuation on consumer donations J Hasford, A Farmer, SF Waites International Journal of Research in Marketing 32 (4), 435-438, 2015 | 26 | 2015 |
| Approacher be-wear? Increasing shopper approach intentions through employee apparel C Barney, CLE Jones, A Farmer Journal of Business Research 108, 401-416, 2020 | 23 | 2020 |
| Political Ideology and Consumer Decision Making A Farmer, B Kidwell, D Hardesty NA-Advances in Consumer Research Volume 42, 2014 | 10 | 2014 |
| Political ideology and consumer preferences A Farmer | 10 | 2014 |
| Teach a man to fish: The use of autonomous aid in eliciting donations SF Waites, A Farmer, J Hasford, R Welden Journal of Marketing Research 60 (5), 950-967, 2023 | 7 | 2023 |
| Good people good planet: Investigating the interconnection between social and environmental sustainability SF Waites, A Farmer, J Collier Journal of Business Research 184, 114897, 2024 | 6 | 2024 |
| Building toward a solid foundation: The effect of thinking concretely about the future SF Waites, A Farmer, CL Esmark Jones Journal of Consumer Affairs 55 (1), 254-273, 2021 | 5 | 2021 |
| Political Ideology, Persuasive Appeals, and Sustainability B Kidwell, A Farmer, D Hardesty NA-Advances in Consumer Research Volume 40, 2012 | 3 | 2012 |
| Surprise, surprise: The dual impact of double discounting on consumer preferences DM Hardesty, J Hasford, A Farmer, B Kidwell Journal of Retailing, 2025 | 1 | 2025 |
| Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract C Barney, C Esmark-Jones, A Farmer, H Hardman Academy of Marketing Science Annual Conference, 647-648, 2019 | 1 | 2019 |
| Political Ideology and Consumer Behavior A Duhachek Advances in Consumer Research 42, 59-64, 2014 | 1 | 2014 |
| Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper: An Abstract CE Jones, C Barney, A Farmer Academy of Marketing Science Annual Conference, 589-590, 2018 | | 2018 |
| Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract) A Farmer, SF Waites Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
